Is Squishmallow profitable to sell on Amazon Germany?

Flapen scores Squishmallow 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €272K a year across 73 tracked products. 2 of the 25 products launched in the last year cleared the first-year sales bar. Search demand grew -33.7% in the last 90 days.

How competitive is the Squishmallow niche on Amazon Germany?

10 brands and 81 sellers compete in Squishmallow on Amazon Germany. The top 5 Squishmallow products take 27% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Squishmallow?

Squishmallow buyers on Amazon Germany complain most about Qualität insgesamt, Nähen/Finish/Polieren, and Gesamtgröße. An estimated 1.5% of orders come back.

When does demand for Squishmallow peak?

Search demand for Squishmallow on Amazon Germany peaks in Nov–Dec, and the busiest month runs 4.2× the quietest.

What does it cost to enter the Squishmallow niche?

Squishmallow sells for €16.36 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.93 to €32.88. The average product has 465 reviews, the count a new listing must catch up to.

Squishmallow

Fail

Buyers convert on only 0.6% of searches, so Squishmallow is a Fail.

Flapen Score: 45
45 / 100Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size: €272K/yr2.8M searches / yr
90-day growth: -33.7%search demand this quarter
Competition: 27%top-5 click share · 10 brands · 81 sellers

Flapen Score

Squishmallow against its category

The dotted line is the Spielzeug average. Past it, Squishmallow is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Squishmallow market on Amazon at a glance

Shoppers on Amazon Germany searched for Squishmallow 2.8M times last year and spent an estimated €272K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €272K a year.

Searches, last 12 months: 2.8M
Growth, 90 days vs prior 90: -33.7%
Conversion, latest week: 0.6%
Market size, estimated: €272Ka year
Peak month: December4.2× the quietest month
Top search term: squishmallow1.8M searches a year

02 · Price

A sale here is worth €16.36.

Listings sell for €16.36 on average, from €4.93 to €32.88. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €16.36 that is €4K to €8K a year per listing.

Average price: €16.36inside the $15 to $100 sweet spot
Price range: €4.93–€32.88
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€8K
Returns: 1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #754 within Plüsch-Spielzeug. It carries 465 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 93%
Out of stock, average day: 24.7%
Average rank: #754in Plüsch-Spielzeug
Average rating: 4.73 starsAmazon Germany average 4.37 stars
Average reviews: 465per listing
Listings tracked: 73

04 · Newcomers

2 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 25
Successful launches: 2Amazon's first-year sales bar
Average brand age: 22 months

Products

Top Squishmallow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

27%

Top 20: 61%

Open market

Brand 183%
Brand 24%
Brand 34%
Brand 43%
Brand 51%
Brand 61%
Open — no brand owns it (4 brands, 2%)

Demand

Squishmallow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Squishmallow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

squishmallow1.8M/yr -35.3%0.5% conv.
squishmallows324K/yr -19.6%0.3% conv.
squishmallow groß53K/yr +85.2%0.3% conv.
squishmallow 50 cm116K/yr -47.9%0.4% conv.
squishmallow 40 cm102K/yr -30.5%0.4% conv.
squishmallow 30 cm60K/yr -35.0%0.8% conv.
squish mellow22K/yr +22.5%0.3% conv.
squishmallow xxl88K/yr -59.2%0.2% conv.
squishmallow 40cm37K/yr -62.2%0.5% conv.
squishmallows 50cm27K/yr -28.6%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Squishmallow

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Weiches Gefühl”

17%of negative reviews mention “Qualität insgesamt”

1.5%of orders come back

“Schlechte Qualität”

A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Squishmallow questions

Answered from the same tracked data.

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