squid game mask
Skip itSoft demand (-69.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,577.39avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€8.60avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad€3.78–€18.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€5K€5K/yr · 32K searches
Growth
Bad-69.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, squid game mask is a €5K/yr Amazon Germany market (32K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–Mar–Jul–Oct. Verdict: Skip it — 31/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
squid game mask market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- €9K–€11K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #533
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 61%
- Out of stock
- 22.7%
- Avg brand age
- 41 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
33
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
21%
- Boland21%
- TK Gruppe Timo Klingler17%
- Costumed16%
- Rubie's9%
- Balinco9%
- Disguise7%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -69.3% search growth over the last 90 days.Peak months: Feb, Mar, Jul, Oct · busiest ÷ quietest = 10.4×
Top squid game mask search terms
- squid game maske18K/yr
- squid game mask3K/yr
- squid game masken5K/yr
- squid game maske kinder5K/yr
- squad game maske1K/yr
Top squid game mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boland Maske Koreanisches Spiel Quadrat
Boland€5.654.2★967 rev
Costumed Boss Game Maske Squid für Halloween & Fasching Bösewicht als Kostüm für Herren & Damen (Boss Mask)
Costumed€4.873.8★157 rev
TK Gruppe Timo Klingler Maske Viereck - The Game squid Kostüm - für Halloween Fasching & Karneval als Kostüm für Herren & Damen
TK Gruppe Timo Klingler€5.973.8★3,964 rev
Rubies Rubies Offiziel Squid Game Guard Masken-Set (3 Stück) Erwachsenenmaske Größe One Size
Rubie's€13.294.5★25 rev
Disguise Netflix Squid Game Dreieck-Kostümmaske für Erwachsene offizielles Squid Games inspiriert von der legendären Squid Games-Reihe perfekt für Halloween und Karneval
Disguise€8.624.1★524 rev
Newest
by launch dateRubies Rubies Offiziel Squid Game Guard Masken-Set (3 Stück) Erwachsenenmaske Größe One Size
Rubie's€13.2925 rev
Boolavard Spiel Cosplay Maske Quadrat Kreis Dreieck Spiel Masken Volle Gesicht Abdeckung (VIP)
Boolavard€7.4916 rev
Costumed Boss Game Maske Squid für Halloween & Fasching Bösewicht als Kostüm für Herren & Damen (Boss Mask)
Costumed€4.87157 rev
Maskworld - Korean Game Aufseher Kostüm-Maske Quadrat - Verkleidung Karneval Halloween & Motto-Party
Maskworld€7.2617 rev
Aristo Solutions Realistische Squid Spieler 456 3D-Druck Vollgesichtsmaske Atmungsaktiv leicht & bequem ideal für Cosplay Partys Halloween Karnveal & Events The Game Squid
Aristo Solutions€9.37659 rev
Trending
90-day click momentumRubies Rubies Offiziel Squid Game Guard Masken-Set (3 Stück) Erwachsenenmaske Größe One Size
Rubie's€13.294.5★
fuinloth Sturmhaube Motorrad Skimaske Balaclava UV-Schutz Fahrrad Sturmmaske für Herren/Damen Schwarz
fuinloth€4.984.3★
(BOX6) (9915299) Adult Squid Game Masks (Square)
amscan€18.054.2★
Disguise Netflix Squid Game Dreieck-Kostümmaske für Erwachsene offizielles Squid Games inspiriert von der legendären Squid Games-Reihe perfekt für Halloween und Karneval
Disguise€8.624.1★
AMFUN Gesichtshaube Balaclava Gesichtshaube Sturmhaube
AMFUN€3.784.2★
What buyers say about squid game mask
What buyers praise and complain about, mined from review topics.What buyers love
“Passt”
“Qualität”
“es passt alles wie beschrieben.”
“Für skifahren super”
“Gute Qualität, stinkt nicht”
“Gute Verarbeitung und guter Tragekomfort”
“Für einmal Anwendung gut zu gebrauchen”
What buyers complain about
“Passt nicht wirklich”
“Schlechte Qualität”
“Sehr dünn”
“Leider war die Maske nach einmal tragen bereits beidseitig eingerissen”
“Entspricht nicht der Beschreibung”
“Fusselt und stinkt”
“Allerdings leiert das Gummi nach einer gewissen Zeit aus”
“Material fühlt sich auch nicht wirklich atmungsaktiv an”
“Es ist ein sehr dünner synthetischer Stoff”
Top return reasons
Common questions
- Is squid game mask profitable to sell on Amazon Germany?
- The niche generates €5K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -69.3%. Flapen's verdict: Skip it (31/100).
- How competitive is the squid game mask niche?
- 14 brands and 33 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in squid game mask?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 3.3%.
- When does demand for squid game mask peak?
- Demand peaks in Feb–Mar–Jul–Oct; the busiest month runs 10.4× the quietest.
- What does it cost to enter the squid game mask niche?
- Listings span €3.78–€18.05; the average listing price is €8.60 (sweet spot $15–$100). The average incumbent carries 3,577 reviews — the moat a new listing must climb.