Is squid game profitable to sell on Amazon Germany?

The niche generates €0/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -90.0%. Flapen's verdict: Skip it (29/100).

How competitive is the squid game niche?

6 brands and 30 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in squid game?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Gummiqualität. The return rate is 5.1% — above our launch gate.

When does demand for squid game peak?

Demand peaks in Jan–Feb; the busiest month runs 30.0× the quietest.

What does it cost to enter the squid game niche?

Listings span €4.87–€48.08; the average listing price is €29.65 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.

squid game

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible€29.65

avg listing price — sweet spot $15–$100

Review moat

Great166.92

avg incumbent reviews — the moat a new listing must climb

Price range

Great€4.87–€48.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Market size

Bad€0

€0/yr · 299K searches

Growth

Bad-90.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier Quality Gap High Returns

According to Flapen's Amazon Germany niche tracking, squid game is a €0/yr Amazon Germany market (299K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 29/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

squid game market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: €59K–€74K; units × avg price
Conversion rate: 0.0%
Avg BSR: #2,145
Page quality: 0%
Prime: 67%
Sponsored: 67%
Out of stock: 23.8%
Avg brand age: 38 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Disguise60%
Funidelia19%
Maskworld13%
Rubie's3%
Costumed3%
Boland2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -90.0% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 30.0×

Open Trend

Top squid game search terms

squid game kostüme122K/yr -82.2%0.1% conv.
squid game kostüm47K/yr -85.9%0.1% conv.
squid game kostüme kinder59K/yr -97.9%0.3% conv.
squid game kostüm kinder26K/yr -92.1%0.0% conv.
squid gamer kostüm9K/yr -80.5%0.0% conv.
squid game anzug12K/yr -67.1%0.0% conv.
squid game costume5K/yr -79.8%0.0% conv.
squidgame kostüm5K/yr -75.5%0.0% conv.
kostüm squid game6K/yr -93.2%0.0% conv.
squad game kostüm3K/yr -88.1%0.0% conv.

All search terms

Top squid game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disguise Netflix Squid Game Player 456 Trainingsanzug für Erwachsene offizielles Squid Games perfekt für Halloween inklusive 2-teiligem Trainingsanzug und 456-Shirt Unisex Größe L/XL (40-46)

Disguise€26.963.1★135 rev

Disguise Netflix Squid Game Player 456 Trainingsanzug für Erwachsene offizielles Squid Games perfekt für Halloween inklusive 2-teiligem Trainingsanzug und 456-Shirt Unisex Größe S/M (34-40)

Disguise€31.593.1★135 rev

Funidelia Offizielles Squid Game Netflix Kostüm für Herren und Damen mit Dreiecksmaske Overall Squid Game für Erwachsene Karneval Halloween und Partys Größe S - M

Funidelia€38.364.1★154 rev

Korean Game Aufseher Kostüm - Overall in Hot-Pink ohne Maske - Größe: XL - Verkleidung Karneval Halloween Motto-Party

Maskworld€28.693.0★5 rev

Funidelia Offizielles Squid Game Netflix Kostüm für Herren und Damen mit Dreiecksmaske Overall Squid Game für Erwachsene Karneval Halloween und Partys Größe XXL

Funidelia€37.304.1★154 rev

Newest

by launch date

Rubies Offiziel Squid Game Deluxe Front Man Erwachsenekostüm Verkleidung für Erwachsenen Größe Extra Small

Rubie's€31.4233 rev

10mo ago

Costumed Boss Game Maske Squid für Halloween & Fasching Bösewicht als Kostüm für Herren & Damen (Boss Mask)

Costumed€4.87157 rev

1y ago

Korean Game Aufseher Kostüm - Overall in Hot-Pink ohne Maske - Größe: XL - Verkleidung Karneval Halloween Motto-Party

Maskworld€28.695 rev

1y ago

Korean Game Aufseher Kostüm - Overall in Hot-Pink ohne Maske - Größe: L - Verkleidung Karneval Halloween Motto-Party

Maskworld€28.078 rev

1y ago

Funidelia Offizielles Squid Game Netflix Kostüm für Herren und Damen mit Dreiecksmaske und Waffe Overall Squid Game für Erwachsene Karneval Halloween und Partys Größe XXL

Funidelia€48.0840 rev

2y ago

What buyers say about squid game

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Ich bin mit der Qualität sehr zufrieden”

beworben Vs Tatsächliches Produkt22%

“es passt alles wie beschrieben.”

Gesamtgröße22%

“es passt alles wie beschrieben”

Benutzerfreundlichkeit8%

“Für einmal Anwendung gut zu gebrauchen”

What buyers complain about

Qualität insgesamt42%

“Schlechte Qualität”

Gesamtgröße33%

“Passt nicht wirklich”

Gummiqualität8%

“Allerdings leiert das Gummi nach einer gewissen Zeit aus”

Top return reasons

Gesamtgröße76%

Qualität insgesamt14%

Defekt Material/Teile4%

Materialqualität3%

Design insgesamt1%

Farbe1%

Haltbarkeit1%

Preis-Leistungs-Verhältnis1%

Kratzfestigkeit0%

Gummiqualität0%

Common questions

Is squid game profitable to sell on Amazon Germany?: The niche generates €0/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -90.0%. Flapen's verdict: Skip it (29/100).
How competitive is the squid game niche?: 6 brands and 30 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in squid game?: Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Gummiqualität. The return rate is 5.1% — above our launch gate.
When does demand for squid game peak?: Demand peaks in Jan–Feb; the busiest month runs 30.0× the quietest.
What does it cost to enter the squid game niche?: Listings span €4.87–€48.08; the average listing price is €29.65 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.

squid game

squid game market data

Competition & brand share

Demand & seasonality

Top squid game search terms

Top squid game products on Amazon

Top sellers

Newest

Trending

What buyers say about squid game

What buyers love

What buyers complain about

Top return reasons

Common questions

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