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Squid Game

Fail

Shoppers spend an estimated $0 a year here, so Squid Game is a Fail.

Flapen Score
29
29 / 100
Ranks 1,959 of 2,084 Spielzeug niches · −14 vs the category median of 43
Market size
€0/yr299K searches / yr
90-day growth
-90.0%search demand this quarter
Competition
76%top-5 click share · 6 brands · 30 sellers

Flapen Score

Squid Game against its category

The dotted line is the Spielzeug average. Past it, Squid Game is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squid Game market on Amazon at a glance

Shoppers on Amazon Germany searched for Squid Game 299K times last year and spent an estimated €0. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -90.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
-90.0%
Conversion, latest week
0.0%
Market size, estimated
€0a year
Peak month
January30.0× the quietest month
Top search term
squid game kostüme122K searches a year

02 · Price

A sale here is worth €29.65.

Listings sell for €29.65 on average, from €4.87 to €48.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €29.65 that is €0 to €3K a year per listing.

Average price
€29.65inside the $15 to $100 sweet spot
Price range
€4.87–€48.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
5.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #2,145 within Kostüme. It carries 167 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
23.8%
Average rank
#2,145in Kostüme
Average rating
3.87 starsAmazon Germany average 4.37 stars
Average reviews
167per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Squid Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

30

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 219%
  • Brand 313%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Squid Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 30.0×

Search terms

Top Squid Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squid game kostüme122K/yr
  • squid game kostüm47K/yr
  • squid game kostüme kinder59K/yr
  • squid game kostüm kinder26K/yr
  • squid gamer kostüm9K/yr
  • squid game anzug12K/yr
  • squid game costume5K/yr
  • squidgame kostüm5K/yr
  • kostüm squid game6K/yr
  • squad game kostüm3K/yr

Reviews and returns

What reviews say buyers love and hate about Squid Game

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
42%of negative reviews mention “Qualität insgesamt”
5.1%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Squid Game questions

Answered from the same tracked data.