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Spy X Family Figur

weak search conversion (0.4%) — Spy X Family Figur doesn't clear our bar today.

Flapen Score

48
Skip it

Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43

Market size 51Growth 16Conversion 5Competition 82Returns 71Price range 56Avg price 95Brand share 35Review moat 79Quality gap 28
This niche Category average · 2,084 niches

Is Spy X Family Figur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Spy X Family Figur is a €305K/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Skip it — 48/100.

Spy X Family Figur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.4% over the last 90 days and 0.4% of searches end in a purchase.

€305K

revenue / yr

Units sold / yr20K
Search volume / yr-17.4%2.2M
Conversion rate0.4%
Avg price€32.44

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers16 · 67
Top-5 product click share33%
Open market16%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement68%
New entrants (1y)23· 6 succeeded
Avg rating4.6★
Avg reviews428

Top Spy X Family Figur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€9K€18K€27K€37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

67

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

33%

Top 20: 71%

Open market

13%

  • POP MART58%
  • Rolife9%
  • niannyyhouse8%
  • cardcosmos6%
  • Simba4%
  • Aven Rabbit3%
  • Open — no brand owns it (10 brands, 13%)

Spy X Family Figur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.2MCVR0.4%Products53Brands16Top 5 Brands84%OOS Rate38.3%Rating4.6★Reviews428Avg BSR#614
125K75KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.0×

Top Spy X Family Figur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blind box635K/yr
  • pop mart504K/yr
  • popmart643K/yr
  • skullpanda167K/yr
  • blindbox35K/yr
  • pop mart blind box26K/yr
  • popmart blind box34K/yr
  • blind box popmart39K/yr
  • blind boxes13K/yr
  • pop mart skullpanda24K/yr

What reviews say buyers love and hate about Spy X Family Figur

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt18%

Hochwertiger Bag Charm

Geschenk Zweck11%

Es ist Ideal zum Sammeln, Tauschen oder verschenken

Gesamtgröße7%

kommt mit der passenden Charakterkarte

Design insgesamt7%

Man merkt, dass sie mit viel Liebe zum Detail designt und umgesetzt wurden

beworben Vs Tatsächliches Produkt7%

Bild hält was es verspricht

What buyers complain about

67% of reviews
Bild/Bildklarheit17%

Schlechte Fotos

Preis-Leistungs-Verhältnis15%

Derzeit knapp 20 Euro finde ich persönlich aber zu teuer für diesen Charm, zumal man, wenn man einen bestimmten im Auge hat, auch einen "Fehlkauf" haben kann.

Farbe7%

die Farbe von den Gesichtern geht schnell ab

Qualität insgesamt7%

kleiner Qualitätsabzug,

Gesamtgröße7%

Die Box selbst ist recht groß

Spy X Family Figur return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Bild/Bildklarheit
16%
2Qualität insgesamt
11%
3Funktionalität insgesamt
11%
4Defekt Material/Teile
8%
5Kameraqualität
6%

Common Spy X Family Figur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spy X Family Figur 48/100 on Amazon Germany — Skip it. The niche generates €305K/yr across 53 tracked products. 6 of 23 products launched in the last 360 days are still selling. Search demand moved -17.4% over the last 90 days.
Search demand for Spy X Family Figur on Amazon Germany peaks in Jun–Jul–Aug–Sep, where the busiest month runs 4.0× the quietest.