Spy X Family Figur
FailBuyers convert on only 0.4% of searches, so Spy X Family Figur is a Fail.
- Flapen Score
- 48 / 100Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 4348
- Market size
- €305K/yr2.2M searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 33%top-5 click share · 16 brands · 67 sellers
Flapen Score
Spy X Family Figur against its category
The dotted line is the Spielzeug average. Past it, Spy X Family Figur is stronger. Inside it, weaker.
Market
The Spy X Family Figur market on Amazon at a glance
Shoppers on Amazon Germany searched for Spy X Family Figur 2.2M times last year and spent an estimated €305K. The top 5 brands take 84% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €305K a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 0.4%
- Market size, estimated
- €305Ka year
- Peak month
- August4.0× the quietest month
- Top search term
- blind box635K searches a year
02 · Price
A sale here is worth €32.44.
Listings sell for €32.44 on average, from €5.20 to €156.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €32.44 that is €8K to €16K a year per listing.
- Average price
- €32.44inside the $15 to $100 sweet spot
- Price range
- €5.20–€156.20
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €8K–€16K
- Returns
- 2.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 38.3% of listings are out of stock. The average listing ranks #614 within Hobbys. It carries 428 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 94%
- Out of stock, average day
- 38.3%
- Average rank
- #614in Hobbys
- Average rating
- 4.58 starsAmazon Germany average 4.37 stars
- Average reviews
- 428per listing
- Listings tracked
- 53
04 · Newcomers
6 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Spy X Family Figur products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
16 rising
Sellers
67
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
33%
Top 20: 71%
Open market
13%
- Brand 158%
- Brand 29%
- Brand 38%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (10 brands, 13%)
Demand
Spy X Family Figur search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.0×
Search terms
Top Spy X Family Figur search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blind box635K/yr
- pop mart504K/yr
- popmart643K/yr
- skullpanda167K/yr
- blindbox35K/yr
- pop mart blind box26K/yr
- popmart blind box34K/yr
- blind box popmart39K/yr
- blind boxes13K/yr
- pop mart skullpanda24K/yr
Reviews and returns
What reviews say buyers love and hate about Spy X Family Figur
We read the reviews and the return reasons for every product selling here.
“Schlechte Fotos”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spy X Family Figur questions
Answered from the same tracked data.