sprunki
Worth a lookShows a thin review moat (21 avg reviews), but a small market ($20K/yr) keeps it on the watch list.
Review moat
Incredible21.12avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good€12.35avg listing price — sweet spot $15–$100
Price range
Okay€6.52–€22.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Market size
Bad€20K€20K/yr · 74K searches
According to Flapen's Amazon Germany niche tracking, sprunki is a €20K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sprunki market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- €19K–€25K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #2,991
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 52.1%
- Avg brand age
- 18 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
16
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
47%
Top 20: 94%
Open market
29%
- wiztex16%
- Gensly15%
- WlsqDE12%
- Kouipoie12%
- Sidesea8%
- KierscEU8%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -26.3% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.1×
Top sprunki search terms
- sprunki47K/yr
- sprunki kuscheltier14K/yr
- sprunki plush5K/yr
- sprunki figuren6K/yr
- sprunky2K/yr
Top sprunki products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gensly 24 St. Bunte und seltsame Figuren Große Augen 4-5cm Mini-Spielzeug für Kinder Cartoon-Spiel-Charakter Sammel-Ornament für Fans
Gensly€16.454.5★76 rev
Kouipoie Sprunki Spielzeugfiguren Set Bunte Sprunki Action Figures für Kinder und Erwachsene Gamer und Deko Ideal für Weihnachten und Geburtstage (48PCS)
Kouipoie€17.084.4★62 rev
wiztex Sprunkii Kuscheltier - 20 cm Spunki Horror Spiel Plüschtier Geschenk für Kinder und Fans (Pink)
wiztex€10.334.0★16 rev
KierscEU Sprrunki Plush 6 Stück(25 cm) Sprunk Gamme plüschtier Sprrunki kuscheltiere Cartoon Puppe Sprunkki Plüsch Toy Geburtstagsspielzeug für Fans
KierscEU€17.044.0★2 rev
12 Stück Sprunki Spielzeug Figuren Horror Spiele Sprunki Charakter Skulptur Cartoon Lustige Figuren Für Die Sammlung Bunte Sprunki Action Figures Sprunki Toys Für Kinder Und Erwachsene Gamer Und Deko
BONGSHAKALAKA€12.004.4★21 rev
Newest
by launch date
Gensly 48 Stück Bunte Figuren aus Musikspielen Cartoon Mini Actionfiguren als Partygeschenke lustige Sammelspielzeuge
Gensly€17.760 rev
KierscEU Sprrunki Plush 6 Stück(25 cm) Sprunk Gamme plüschtier Sprrunki kuscheltiere Cartoon Puppe Sprunkki Plüsch Toy Geburtstagsspielzeug für Fans
KierscEU€17.042 rev
Sidesea Kuscheltierk 9.8 Kuscheltier Plüschtier Soft Stuffed Animal Pillow Figure Doll Kuschelig Robust Umweltfreundlich Plushies Für Jungen Mädchen and Fans Geburtstag Geschenk
Sidesea€7.682 rev
Sidesea Kuscheltierk 9.8 Kuscheltier Plüschtier Soft Stuffed Animal Pillow Figure Doll Kuschelig Robust Umweltfreundlich Plushies Für Jungen Mädchen and Fans Geburtstag Geschenk
Sidesea€7.712 rev
Sidesea Kuscheltierk 9.8 Kuscheltier Plüschtier Soft Stuffed Animal Pillow Figure Doll Kuschelig Robust Umweltfreundlich Plushies Für Jungen Mädchen and Fans Geburtstag Geschenk
Sidesea€7.781 rev
Trending
90-day click momentumKierscEU Sprrunki Plush 6 Stück(25 cm) Sprunk Gamme plüschtier Sprrunki kuscheltiere Cartoon Puppe Sprunkki Plüsch Toy Geburtstagsspielzeug für Fans
KierscEU€17.044.0★
Gensly 48 Stück Bunte Figuren aus Musikspielen Cartoon Mini Actionfiguren als Partygeschenke lustige Sammelspielzeuge
Gensly€17.760.0★
Sidesea Kuscheltierk 9.8 Kuscheltier Plüschtier Soft Stuffed Animal Pillow Figure Doll Kuschelig Robust Umweltfreundlich Plushies Für Jungen Mädchen and Fans Geburtstag Geschenk
Sidesea€7.683.0★
Sidesea Kuscheltierk 9.8 Kuscheltier Plüschtier Soft Stuffed Animal Pillow Figure Doll Kuschelig Robust Umweltfreundlich Plushies Für Jungen Mädchen and Fans Geburtstag Geschenk
Sidesea€7.713.0★
Sidesea Kuscheltierk 9.8 Kuscheltier Plüschtier Soft Stuffed Animal Pillow Figure Doll Kuschelig Robust Umweltfreundlich Plushies Für Jungen Mädchen and Fans Geburtstag Geschenk
Sidesea€7.785.0★
What buyers say about sprunki
What buyers praise and complain about, mined from review topics.What buyers love
“Gut verarbeitet”
“Nach 2 Jahren immer noch alle in Ordnung”
“Wie auf den Bildern”
“Bunt und gut”
Top return reasons
Common questions
- Is sprunki profitable to sell on Amazon Germany?
- The niche generates €20K/yr across 25 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the sprunki niche?
- 15 brands and 16 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.
- When does demand for sprunki peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 2.1× the quietest.
- What does it cost to enter the sprunki niche?
- Listings span €6.52–€22.66; the average listing price is €12.35 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.