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Sprunki

Maybe

The average product has only 21 reviews. But shoppers spend an estimated $20K a year here, so Sprunki is a Maybe.

Flapen Score
50
50 / 100
Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 43
Market size
€20K/yr74K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
47%top-5 click share · 15 brands · 16 sellers

Flapen Score

Sprunki against its category

The dotted line is the Spielzeug average. Past it, Sprunki is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sprunki market on Amazon at a glance

Shoppers on Amazon Germany searched for Sprunki 74K times last year and spent an estimated €20K. The top 5 brands take 63% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
2.2%
Market size, estimated
€20Ka year
Peak month
February2.1× the quietest month
Top search term
sprunki47K searches a year

02 · Price

A sale here is worth €12.35.

Listings sell for €12.35 on average, from €6.52 to €22.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €12.35 that is €0 to €1K a year per listing.

Average price
€12.35under the $15 to $100 sweet spot
Price range
€6.52–€22.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 52.1% of listings are out of stock. The average listing ranks #2,991 within Plüsch-Spielzeug. It carries 21 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
52.1%
Average rank
#2,991in Plüsch-Spielzeug
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
21per listing
Listings tracked
25

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Sprunki products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

16

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

29%

  • Brand 116%
  • Brand 215%
  • Brand 312%
  • Brand 412%
  • Brand 58%
  • Brand 68%

Demand

Sprunki search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.1×

Search terms

Top Sprunki search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sprunki47K/yr
  • sprunki kuscheltier14K/yr
  • sprunki plush5K/yr
  • sprunki figuren6K/yr
  • sprunky2K/yr

Reviews and returns

What reviews say buyers love and hate about Sprunki

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
0.4%of orders come back
“Gut verarbeitet”
A buyer, on “Qualität insgesamt”25% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Sprunki questions

Answered from the same tracked data.