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Spongebob Kuscheltier

Fail

Demand is soft, at -34.3% this quarter, so Spongebob Kuscheltier is a Fail.

Flapen Score
41
41 / 100
Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 43
Market size
€41K/yr74K searches / yr
90-day growth
-34.3%search demand this quarter
Competition
62%top-5 click share · 12 brands · 116 sellers

Flapen Score

Spongebob Kuscheltier against its category

The dotted line is the Spielzeug average. Past it, Spongebob Kuscheltier is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spongebob Kuscheltier market on Amazon at a glance

Shoppers on Amazon Germany searched for Spongebob Kuscheltier 74K times last year and spent an estimated €41K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
3.5%
Market size, estimated
€41Ka year
Peak month
December2.6× the quietest month
Top search term
spongebob kuscheltier46K searches a year

02 · Price

A sale here is worth €15.99.

Listings sell for €15.99 on average, from €8.31 to €28.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €15.99 that is €2K to €4K a year per listing.

Average price
€15.99inside the $15 to $100 sweet spot
Price range
€8.31–€28.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,385 within Plüsch-Spielzeug. It carries 371 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
95%
Out of stock, average day
0.7%
Average rank
#1,385in Plüsch-Spielzeug
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
371per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Spongebob Kuscheltier products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

€0€4K€8K€12K€16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

116

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

15%

  • Simba32%
  • TY21%
  • SpongeBob Squarepants15%
  • BBSPNG8%
  • Zuru5%
  • PLAY BY PLAY4%
  • Open — no brand owns it (6 brands, 15%)

Demand

Spongebob Kuscheltier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Spongebob Kuscheltier search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spongebob kuscheltier46K/yr
  • spongebob plüschtier7K/yr
  • spongebob plush5K/yr
  • spongebob kissen6K/yr
  • spongebob schwammkopf kuscheltier10K/yr

Reviews and returns

What reviews say buyers love and hate about Spongebob Kuscheltier

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “beworben Vs Tatsächliches Produkt”
1.0%of orders come back
“Entspricht nicht den Fotos”
A buyer, on “beworben Vs Tatsächliches Produkt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spongebob Kuscheltier questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data