spongebob kuscheltier
Skip itSoft demand (-34.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great371.15avg incumbent reviews — the moat a new listing must climb
Avg price
Great€15.99avg listing price — sweet spot $15–$100
Price range
Good€8.31–€28.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€41K€41K/yr · 74K searches
Growth
Bad-34.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, spongebob kuscheltier is a €41K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
spongebob kuscheltier market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- €40K–€48K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #1,385
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 20%
- Out of stock
- 0.7%
- Avg brand age
- 32 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
116
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
15%
- Simba32%
- TY21%
- SpongeBob Squarepants15%
- BBSPNG8%
- Zuru5%
- PLAY BY PLAY4%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -34.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top spongebob kuscheltier search terms
- spongebob kuscheltier46K/yr
- spongebob plüschtier7K/yr
- spongebob plush5K/yr
- spongebob kissen6K/yr
- spongebob schwammkopf kuscheltier10K/yr
Top spongebob kuscheltier products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ty UK 40466 - Spongebob Plüsch 21 cm
TY€10.694.4★507 rev
BBSPONGE Spongebob - Plüschtiere Bob 11 / 28cm Super weiche Qualität
SpongeBob Squarepants€14.324.7★2,620 rev
Simba 109491000 - Spongebob Schwammkopf Plüsch 35cm Plüschfigur mit recyceltem Füllmaterial ab den ersten Lebensmonaten
Simba€15.734.7★808 rev
BBSPNG SpongeBob - Plüsch Gary 866/22cm Qualität soft
BBSPNG€10.494.6★461 rev
Simba Plüschtier Patrick 20 cm Spongebob weiches und angenehmes Material Füllung 100% recycelt offizielles Lizenzprodukt geeignet für alle Altersgruppen (109491002PAT)
Simba€11.814.6★207 rev
Newest
by launch date
Play by Play Spongebob Schwammkopf Plüschfigur 50 cm XL Kuscheltier Offizielles Lizenzprodukt Cartoon Stofftier
Play by Play€28.112 rev
PLAY BY PLAY Spongebob Schwammkopf Plüschtier 22 cm Varianten Spongebob Patrick & Gary Kuscheltier Ref. 760025631 (Spongebob)
PLAY BY PLAY€13.779 rev
Get Trend SpongeBob SquarePants 3D Kuschelkissen für Kinder & Erwachsene Fleece Plüsch Sofakissen Deko für Couch & Schlafzimmer Kinder Geschenke
Get Trend€15.37413 rev
Snackles Figur Spongebob Schwammkopf 13 cm großes Plüschspielzeug von ZURU Plüschspielzeug mit Snack-Accessoire
Zuru€8.31200 rev
Snackles Figur Spongebob Schwammkopf 35 cm großes Plüschspielzeug (Gary The Snail) von ZURU Plüschspielzeug mit Snack-Accessoire
Snackles€23.92166 rev
Trending
90-day click momentumPlay by Play Spongebob Schwammkopf Plüschfigur 50 cm XL Kuscheltier Offizielles Lizenzprodukt Cartoon Stofftier
Play by Play€28.115.0★
Snackles Figur Spongebob Schwammkopf 13 cm großes Plüschspielzeug von ZURU Plüschspielzeug mit Snack-Accessoire
Zuru€8.314.4★
Herding Dekokissen 3er-Set Spongebob Schwammkopf 40 x 40 cm Zum Kuscheln und als Dekoration Polyester Mehrfarbig
Herding€20.944.5★
United Labels Spongebob Schwammkopf Kissen Allover - Dekokissen Sitzkissen 30 x 30cm
United Labels€12.444.6★
BBSPONGE Spongebob - Plüschtiere Bob 11 / 28cm Super weiche Qualität
SpongeBob Squarepants€14.324.7★
What buyers say about spongebob kuscheltier
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“Kuschelig”
“Super Geschenk für Fans”
“Man bekommt was man bestellt”
“Lustig”
“Super weiches Kuschkissen”
“super Größe”
“das Preis-Leistungs-Verhältnis stimmt ebenfalls.”
“Elegant und schön”
“Plauschig, schöne Farben, super Größe, Preis/ Leistung ist gut”
What buyers complain about
“Entspricht nicht den Fotos”
“recht teuer”
“Aber es ist statt 35 cm, nur 30 cm lang”
“Etwas zu hart”
Top return reasons
Common questions
- Is spongebob kuscheltier profitable to sell on Amazon Germany?
- The niche generates €41K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the spongebob kuscheltier niche?
- 12 brands and 116 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in spongebob kuscheltier?
- Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 1.0%.
- When does demand for spongebob kuscheltier peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the spongebob kuscheltier niche?
- Listings span €8.31–€28.11; the average listing price is €15.99 (sweet spot $15–$100). The average incumbent carries 371 reviews — the moat a new listing must climb.