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Spirale Spielzeug

Fail

Demand is soft, at -18.9% this quarter, so Spirale Spielzeug is a Fail.

Flapen Score
48
48 / 100
Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Market size
€77K/yr166K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
57%top-5 click share · 19 brands · 97 sellers

Flapen Score

Spirale Spielzeug against its category

The dotted line is the Spielzeug average. Past it, Spirale Spielzeug is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirale Spielzeug market on Amazon at a glance

Shoppers on Amazon Germany searched for Spirale Spielzeug 166K times last year and spent an estimated €77K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €77K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
4.9%
Market size, estimated
€77Ka year
Peak month
November2.0× the quietest month
Top search term
treppenläufer27K searches a year

02 · Price

A sale here is worth €9.54.

Listings sell for €9.54 on average, from €4.30 to €29.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €9.54 that is €2K to €5K a year per listing.

Average price
€9.54under the $15 to $100 sweet spot
Price range
€4.30–€29.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€2K–€5K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #985 within Experimentieren & Forschen. It carries 4,637 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#985in Experimentieren & Forschen
Average rating
4.01 starsAmazon Germany average 4.37 stars
Average reviews
4,637per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Spirale Spielzeug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

97

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

31%

  • Brand 118%
  • Brand 217%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Spirale Spielzeug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Spirale Spielzeug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • treppenläufer27K/yr
  • slinky27K/yr
  • spirale spielzeug28K/yr
  • treppenläufer spirale23K/yr
  • slinky spirale11K/yr
  • treppenhüpfer12K/yr
  • sprungfeder spielzeug8K/yr
  • regenbogenspirale8K/yr
  • spirale kinderspielzeug5K/yr
  • regenbogen spirale5K/yr

Reviews and returns

What reviews say buyers love and hate about Spirale Spielzeug

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Spaß/Unterhaltungserlebnis”
19%of negative reviews mention “Gesamtgröße”
1.5%of orders come back
“Denn diese Dinger sind so klein, dass sie keine Treppe runter "laufen" können.”
A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spirale Spielzeug questions

Answered from the same tracked data.