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Spielzeug Pistole

Fail

Demand is soft, at -40.4% this quarter, so Spielzeug Pistole is a Fail.

Flapen Score
48
48 / 100
Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Market size
€69K/yr571K searches / yr
90-day growth
-40.4%search demand this quarter
Competition
44%top-5 click share · 22 brands · 145 sellers

Flapen Score

Spielzeug Pistole against its category

The dotted line is the Spielzeug average. Past it, Spielzeug Pistole is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spielzeug Pistole market on Amazon at a glance

Shoppers on Amazon Germany searched for Spielzeug Pistole 571K times last year and spent an estimated €69K. The top 5 brands take 61% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months
571K
Growth, 90 days vs prior 90
-40.4%
Conversion, latest week
0.7%
Market size, estimated
€69Ka year
Peak month
November7.1× the quietest month
Top search term
spielzeug pistole115K searches a year

02 · Price

A sale here is worth €18.01.

Listings sell for €18.01 on average, from €5.12 to €50.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €18.01 that is €0 to €2K a year per listing.

Average price
€18.01inside the $15 to $100 sweet spot
Price range
€5.12–€50.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #38 within Sport & Outdoor. It carries 2,250 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
92%
Out of stock, average day
17.9%
Average rank
#38in Sport & Outdoor
Average rating
3.89 starsAmazon Germany average 4.37 stars
Average reviews
2,250per listing
Listings tracked
36

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Spielzeug Pistole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

145

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

44%

Top 20: 83%

Open market

34%

  • Brand 125%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Spielzeug Pistole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 7.1×

Search terms

Top Spielzeug Pistole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spielzeug pistole115K/yr
  • pistole kinder71K/yr
  • spielzeug waffen54K/yr
  • toy gun42K/yr
  • spielzeugwaffen34K/yr
  • kinder pistole26K/yr
  • spielzeugpistole28K/yr
  • spielzeugpistolen20K/yr
  • pistole spielzeug18K/yr
  • waffen spielzeug22K/yr

Reviews and returns

What reviews say buyers love and hate about Spielzeug Pistole

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Spaß/Unterhaltungserlebnis”
26%of negative reviews mention “Haltbarkeit”
2.4%of orders come back
“Aufgebaut, und nach 5 Minuten defekt”
A buyer, on “Haltbarkeit”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spielzeug Pistole questions

Answered from the same tracked data.