Spielzeug 18 Monate
FailDemand is soft, at -40.5% this quarter, so Spielzeug 18 Monate is a Fail.
- Flapen Score
- 41 / 100Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 4341
- Market size
- €220K/yr650K searches / yr
- 90-day growth
- -40.5%search demand this quarter
- Competition
- 46%top-5 click share · 14 brands · 134 sellers
Flapen Score
Spielzeug 18 Monate against its category
The dotted line is the Spielzeug average. Past it, Spielzeug 18 Monate is stronger. Inside it, weaker.
Market
The Spielzeug 18 Monate market on Amazon at a glance
Shoppers on Amazon Germany searched for Spielzeug 18 Monate 650K times last year and spent an estimated €220K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €220K a year.
- Searches, last 12 months
- 650K
- Growth, 90 days vs prior 90
- -40.5%
- Conversion, latest week
- 3.6%
- Market size, estimated
- €220Ka year
- Peak month
- November4.0× the quietest month
- Top search term
- puzzle ab 2263K searches a year
02 · Price
A sale here is worth €9.46.
Listings sell for €9.46 on average, from €4.51 to €20.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €9.46 that is €2K to €5K a year per listing.
- Average price
- €9.46under the $15 to $100 sweet spot
- Price range
- €4.51–€20.93
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€5K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #162 within Puzzles. It carries 1,175 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #162in Puzzles
- Average rating
- 4.69 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,175per listing
- Listings tracked
- 34
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Spielzeug 18 Monate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ravensburger Kinderpuzzle - 06954 Bei der Arbeit - My First Puzzle mit 2 4 6 8 Teilen - Puzzle für Kinder ab 2 Jahren
- Price
- €8.03
- Rating
- 4.8/5
- Reviews
- 1,384
- Age
- 9y ago

Ravensburger Kinderpuzzle - 06951 Niedliche Haustiere - My First Puzzle mit 2 4 6 8 Teilen - Puzzle für Kinder ab 2 Jahren
- Price
- €8.44
- Rating
- 4.7/5
- Reviews
- 2,398
- Age
- 9y ago

Ravensburger Kinderpuzzle - 07062 Meine Tierfreunde - My First Puzzle mit 3x6 Teilen - Puzzle für Kinder ab 2 Jahren Rahmenpuzzle
- Price
- €8.18
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 13y ago

HABA 4 erste Puzzles Baustelle Set mit 4 Puzzles ab 2 Jahren mit Bagger Laster & Kran-Motiven - 1306181001
- Price
- €5.46
- Rating
- 4.8/5
- Reviews
- 422
- Age
- 5y ago

HABA Meine ersten 6 Puzzles Waldtiere Kinderpuzzle ab 2 Jahren Mit Bär Fuchs & Co. Griffige Puzzleteile 2012185001
- Price
- €7.71
- Rating
- 4.7/5
- Reviews
- 630
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Granna Kinderpuzzle ab 18 Monaten Pinguin - 4 x 4 Teile Lernset - Erstes Puzzle aus robustem Karton - Entwickelt Wahrnehmung & Geduld - Motiv: Pinguin
- Price
- €9.23
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

SYNARRY Puzzle Bagger Traktor ab 3 4 5 6 7 8 Jahre 4 × 24 Teilen Kinder Holzpuzzle Fahrzeuge Vorschule Lehrreiches Spielzeug Geschenke für Kinder für Jungen und Mädchen (Baufahrzeuge)
- Price
- €17.98
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 8mo ago

Merle Toys 6-in-1 Würfelpuzzle ab 2 Jahre 100% FSC-Buchenholz Würfelpuzzle ab 3 Jahre Bilderwürfel Holzpuzzle ab 2 Jahre 4 5 cm große Würfel Puzzle mit abgerundeten Ecken und Bildvorlagen Löwe
- Price
- €20.93
- Rating
- 4.7/5
- Reviews
- 139
- Age
- 5mo ago

HABA 4 erste Puzzles Baustelle Set mit 4 Puzzles ab 2 Jahren mit Bagger Laster & Kran-Motiven - 1306181001
- Price
- €5.46
- Rating
- 4.8/5
- Reviews
- 422
- Age
- 5y ago

HABA Meine ersten 6 Puzzles Waldtiere Kinderpuzzle ab 2 Jahren Mit Bär Fuchs & Co. Griffige Puzzleteile 2012185001
- Price
- €7.71
- Rating
- 4.7/5
- Reviews
- 630
- Age
- 11mo ago
Newest
by launch date
Merle Toys 6-in-1 Würfelpuzzle ab 2 Jahre 100% FSC-Buchenholz Würfelpuzzle ab 3 Jahre Bilderwürfel Holzpuzzle ab 2 Jahre 4 5 cm große Würfel Puzzle mit abgerundeten Ecken und Bildvorlagen Löwe
- Price
- €20.93
- Rating
- 4.7/5
- Reviews
- 139
- Age
- 5mo ago

Granna Kinderpuzzle ab 18 Monaten Pinguin - 4 x 4 Teile Lernset - Erstes Puzzle aus robustem Karton - Entwickelt Wahrnehmung & Geduld - Motiv: Pinguin
- Price
- €9.23
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

SYNARRY Puzzle Bagger Traktor ab 3 4 5 6 7 8 Jahre 4 × 24 Teilen Kinder Holzpuzzle Fahrzeuge Vorschule Lehrreiches Spielzeug Geschenke für Kinder für Jungen und Mädchen (Baufahrzeuge)
- Price
- €17.98
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 8mo ago

HABA Meine ersten 6 Puzzles Waldtiere Kinderpuzzle ab 2 Jahren Mit Bär Fuchs & Co. Griffige Puzzleteile 2012185001
- Price
- €7.71
- Rating
- 4.7/5
- Reviews
- 630
- Age
- 11mo ago

HABA 6 erste Puzzles Bauernhof Einfache Puzzles ab 2 Jahren Fördert Feinmotorik & Konzentration Mit liebevollen Bauernhof-Motiven 2012185002
- Price
- €8.29
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
134
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 88%
Open market
8%
- Ravensburger52%
- HABA29%
- Granna5%
- Dujardin3%
- ASTARON2%
- KMTJT2%
- Open — no brand owns it (8 brands, 8%)
Demand
Spielzeug 18 Monate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Spielzeug 18 Monate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puzzle ab 2263K/yr
- puzzle ab 2 jahre122K/yr
- puzzle 2 jahre60K/yr
- kinderpuzzle ab 2 jahre24K/yr
- haba puzzle ab 216K/yr
- kinder puzzle ab 2 jahren16K/yr
- puzzle für 2 jährige19K/yr
- ravensburger puzzle ab 217K/yr
- puzzle kinder ab 216K/yr
- puzzle kleinkind13K/yr
Reviews and returns
What reviews say buyers love and hate about Spielzeug 18 Monate
We read the reviews and the return reasons for every product selling here.
“Ich denke, dass die nicht so lange halten werden”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spielzeug 18 Monate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








