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Spielzeug 18 Monate

Fail

Demand is soft, at -40.5% this quarter, so Spielzeug 18 Monate is a Fail.

Flapen Score
41
41 / 100
Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 43
Market size
€220K/yr650K searches / yr
90-day growth
-40.5%search demand this quarter
Competition
46%top-5 click share · 14 brands · 134 sellers

Flapen Score

Spielzeug 18 Monate against its category

The dotted line is the Spielzeug average. Past it, Spielzeug 18 Monate is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spielzeug 18 Monate market on Amazon at a glance

Shoppers on Amazon Germany searched for Spielzeug 18 Monate 650K times last year and spent an estimated €220K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €220K a year.

Searches, last 12 months
650K
Growth, 90 days vs prior 90
-40.5%
Conversion, latest week
3.6%
Market size, estimated
€220Ka year
Peak month
November4.0× the quietest month
Top search term
puzzle ab 2263K searches a year

02 · Price

A sale here is worth €9.46.

Listings sell for €9.46 on average, from €4.51 to €20.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €9.46 that is €2K to €5K a year per listing.

Average price
€9.46under the $15 to $100 sweet spot
Price range
€4.51–€20.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
€2K–€5K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #162 within Puzzles. It carries 1,175 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#162in Puzzles
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
1,175per listing
Listings tracked
34

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Spielzeug 18 Monate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

134

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

8%

  • Brand 152%
  • Brand 229%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (8 brands, 8%)

Demand

Spielzeug 18 Monate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Spielzeug 18 Monate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle ab 2263K/yr
  • puzzle ab 2 jahre122K/yr
  • puzzle 2 jahre60K/yr
  • kinderpuzzle ab 2 jahre24K/yr
  • haba puzzle ab 216K/yr
  • kinder puzzle ab 2 jahren16K/yr
  • puzzle für 2 jährige19K/yr
  • ravensburger puzzle ab 217K/yr
  • puzzle kinder ab 216K/yr
  • puzzle kleinkind13K/yr

Reviews and returns

What reviews say buyers love and hate about Spielzeug 18 Monate

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Spaß/Unterhaltungserlebnis”
13%of negative reviews mention “Haltbarkeit”
0.8%of orders come back
“Ich denke, dass die nicht so lange halten werden”
A buyer, on “Haltbarkeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Spielzeug 18 Monate questions

Answered from the same tracked data.