Spielsachen
FailThe top 5 brands take 100% of clicks, so Spielsachen is a Fail.
- Flapen Score
- 29 / 100Ranks 1,959 of 2,084 Spielzeug niches · −14 vs the category median of 4329
- Market size
- €47K/yr79K searches / yr
- 90-day growth
- -45.3%search demand this quarter
- Competition
- 88%top-5 click share · 4 brands · 91 sellers
Flapen Score
Spielsachen against its category
The dotted line is the Spielzeug average. Past it, Spielsachen is stronger. Inside it, weaker.
Market
The Spielsachen market on Amazon at a glance
Shoppers on Amazon Germany searched for Spielsachen 79K times last year and spent an estimated €47K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -45.3%
- Conversion, latest week
- 6.9%
- Market size, estimated
- €47Ka year
- Peak month
- December8.8× the quietest month
- Top search term
- glitzerknete20K searches a year
02 · Price
A sale here is worth €8.67.
Listings sell for €8.67 on average, from €4.13 to €15.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €8.67 that is €2K to €4K a year per listing.
- Average price
- €8.67under the $15 to $100 sweet spot
- Price range
- €4.13–€15.70
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Kunst & Handwerk. It carries 4,578 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #174in Kunst & Handwerk
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,578per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Spielsachen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Play-Doh 6er-Pack Funkelknete besondere Farben mit Glitzer für mehr Kreativität und fördert die Feinmotorik Bastel-Set perfekt als Ergänzung kreatives für Kinder ab 3 Jahren
- Price
- €9.12
- Rating
- 4.8/5
- Reviews
- 17,151
- Age
- 2y ago

Play-Doh 4er-Pack Schimmerglanzknete kreatives Knet-Set mit glitzernder Knete für fantasievolles Spielen
- Price
- €4.13
- Rating
- 4.7/5
- Reviews
- 12,848
- Age
- 1y ago

SES 466 Glitzer Knetset Knetmasse BlauPinkViolettGelb
- Price
- €10.53
- Rating
- 4.4/5
- Reviews
- 513
- Age
- 10y ago

SES Creative 00515 - Feel good Knete Sparkle (4x90gr) Vegan Glutenfrei für Kinder ab 1 Jahr
- Price
- €4.47
- Rating
- 4.5/5
- Reviews
- 554
- Age
- 2y ago

Feuchtmann MEINE LIEBLINGSKNETE Glitter Edition - Knetset 4 x 130g vegane glutenfreie Knete Kinderknete ungiftig mit Bio-Glitter Glitzerknete für kreatives Spielen ab 2 Jahren
- Price
- €12.69
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago
Trending
estimated 90-day click momentum
Play-Doh Regenbogen 8er-Pack Farben à 85 g Knetmasse-Set mit exklusiven zarten Farben perfekt zum Teilen auf einer Party und als schönes geschenk für Kinder ab 2 Jahren
- Price
- €6.86
- Rating
- 4.7/5
- Reviews
- 1,133
- Age
- 1y ago

Play-Doh mit Spielknete in Neonfarben Knete für fantasievolles und kreatives Spielen Mehrfarbig Mittel - 8 erPack
- Price
- €7.64
- Rating
- 4.7/5
- Reviews
- 12,848
- Age
- 7y ago

Magic Dough Expert Unicorn - Intelligente Knete Pink Rosa knete Einhorn - Kinderknete 70 g Dose
- Price
- €6.45
- Rating
- 4.0/5
- Reviews
- 107
- Age
- 4y ago

SES 466 Glitzer Knetset Knetmasse BlauPinkViolettGelb
- Price
- €10.53
- Rating
- 4.4/5
- Reviews
- 513
- Age
- 10y ago

Play-Doh Konfettiknete 6 Dosen Knete mit bunten Konfetti-Streuseln mit 2 Ausstechförmchen
- Price
- €15.70
- Rating
- 4.5/5
- Reviews
- 572
- Age
- 10y ago
Newest
by launch date
Feuchtmann MEINE LIEBLINGSKNETE Glitter Edition - Knetset 4 x 130g vegane glutenfreie Knete Kinderknete ungiftig mit Bio-Glitter Glitzerknete für kreatives Spielen ab 2 Jahren
- Price
- €12.69
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago

Feuchtmann Kinder Soft KNETE Mini Sparkle - 4 x 80g weiche Kinderknete ungiftig vegan und glutenfrei lufttrocknende Glitzerknete mit Bio-Glitter im Knetset (ab 2 Jahren)
- Price
- €9.07
- Rating
- 3.5/5
- Reviews
- 19
- Age
- 1y ago

Play-Doh Regenbogen 8er-Pack Farben à 85 g Knetmasse-Set mit exklusiven zarten Farben perfekt zum Teilen auf einer Party und als schönes geschenk für Kinder ab 2 Jahren
- Price
- €6.86
- Rating
- 4.7/5
- Reviews
- 1,133
- Age
- 1y ago

Play-Doh 4er-Pack Schimmerglanzknete kreatives Knet-Set mit glitzernder Knete für fantasievolles Spielen
- Price
- €4.13
- Rating
- 4.7/5
- Reviews
- 12,848
- Age
- 1y ago

SES Creative 00515 - Feel good Knete Sparkle (4x90gr) Vegan Glutenfrei für Kinder ab 1 Jahr
- Price
- €4.47
- Rating
- 4.5/5
- Reviews
- 554
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
91
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Play-Doh66%
- SES Creative21%
- Feuchtmann11%
- Magic Dough2%
- Open — no brand owns it (0%)
Demand
Spielsachen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.8×
Search terms
Top Spielsachen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- glitzerknete20K/yr
- glitzer knete12K/yr
- knete glitzer10K/yr
- play doh knete glitzer10K/yr
- play doh glitzerknete8K/yr
- glitzerknete play-doh6K/yr
- glitzer knete play doh6K/yr
- knete play doh glitzer6K/yr
- knete play doh glitzerknete895/yr
Reviews and returns
What reviews say buyers love and hate about Spielsachen
We read the reviews and the return reasons for every product selling here.
“Geruch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spielsachen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








