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Spiel Des Jahres 2023 Kinder

Fail

Demand is soft, at -35.4% this quarter, so Spiel Des Jahres 2023 Kinder is a Fail.

Flapen Score
41
41 / 100
Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 43
Market size
€393K/yr403K searches / yr
90-day growth
-35.4%search demand this quarter
Competition
81%top-5 click share · 10 brands · 166 sellers

Flapen Score

Spiel Des Jahres 2023 Kinder against its category

The dotted line is the Spielzeug average. Past it, Spiel Des Jahres 2023 Kinder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiel Des Jahres 2023 Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Spiel Des Jahres 2023 Kinder 403K times last year and spent an estimated €393K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €393K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
-35.4%
Conversion, latest week
5.6%
Market size, estimated
€393Ka year
Peak month
December9.2× the quietest month
Top search term
kinderspiel des jahres68K searches a year

02 · Price

A sale here is worth €17.54.

Listings sell for €17.54 on average, from €5.56 to €27.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At €17.54 that is €22K to €26K a year per listing.

Average price
€17.54inside the $15 to $100 sweet spot
Price range
€5.56–€27.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
€22K–€26K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #734 within Brettspiele. It carries 2,303 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#734in Brettspiele
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
2,303per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Spiel Des Jahres 2023 Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

166

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

6%

  • Brand 129%
  • Brand 221%
  • Brand 316%
  • Brand 415%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 6%)

Demand

Spiel Des Jahres 2023 Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Spiel Des Jahres 2023 Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kinderspiel des jahres68K/yr
  • catan junior48K/yr
  • zauberberg spiel29K/yr
  • spinderella spiel48K/yr
  • siedler von catan junior36K/yr
  • zauberberg25K/yr
  • dragomino25K/yr
  • die magischen schlüssel spiel22K/yr
  • spiel des jahres kinder27K/yr
  • spinderella19K/yr

Reviews and returns

What reviews say buyers love and hate about Spiel Des Jahres 2023 Kinder

We read the reviews and the return reasons for every product selling here.

71%of positive reviews mention “Spaß/Unterhaltungserlebnis”
15%of negative reviews mention “Produktzustand”
1.0%of orders come back
“Vorsicht Gebrauchtware”
A buyer, on “Produktzustand”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Spiel Des Jahres 2023 Kinder questions

Answered from the same tracked data.