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Spiel Des Jahres 2023

Fail

The top 5 brands take 100% of clicks, so Spiel Des Jahres 2023 is a Fail.

Flapen Score
38
38 / 100
Ranks 1,462 of 2,084 Spielzeug niches · −5 vs the category median of 43
Market size
€239K/yr333K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
88%top-5 click share · 4 brands · 98 sellers

Flapen Score

Spiel Des Jahres 2023 against its category

The dotted line is the Spielzeug average. Past it, Spiel Des Jahres 2023 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiel Des Jahres 2023 market on Amazon at a glance

Shoppers on Amazon Germany searched for Spiel Des Jahres 2023 333K times last year and spent an estimated €239K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €239K a year.

Searches, last 12 months
333K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
4.8%
Market size, estimated
€239Ka year
Peak month
December7.2× the quietest month
Top search term
dorfromantik125K searches a year

02 · Price

A sale here is worth €15.02.

Listings sell for €15.02 on average, from €4.72 to €24.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At €15.02 that is €38K to €45K a year per listing.

Average price
€15.02inside the $15 to $100 sweet spot
Price range
€4.72–€24.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
2,500–3,000
Revenue per listing a year
€38K–€45K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #342 within Brettspiele. It carries 1,406 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#342in Brettspiele
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
1,406per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Spiel Des Jahres 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

98

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 29%
  • Brand 36%
  • Brand 43%

Demand

Spiel Des Jahres 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Spiel Des Jahres 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dorfromantik125K/yr
  • dorfromantik brettspiel60K/yr
  • brettspiele für 225K/yr
  • mehr oder weniger16K/yr
  • brettspiele erwachsene 2 personen14K/yr
  • brettspiele für 2 personen11K/yr
  • targi8K/yr
  • dorf romantik10K/yr
  • mehr ode weniger spiel14K/yr
  • brettspiel 2 personen8K/yr

Reviews and returns

What reviews say buyers love and hate about Spiel Des Jahres 2023

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Spaß/Unterhaltungserlebnis”
33%of negative reviews mention “Materialqualität”
0.7%of orders come back
“Das Material nutzt jedoch sehr schnell ab”
A buyer, on “Materialqualität”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spiel Des Jahres 2023 questions

Answered from the same tracked data.