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Spiel Des Jahres 2023

brand-locked demand (top 5 brands take 100% of clicks) — Spiel Des Jahres 2023 doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 1,462 of 2,084 Spielzeug niches · −5 vs the category median of 43

Market size 45Growth 11Conversion 56Competition 10Returns 97Price range 48Avg price 75Brand share 0Review moat 52Quality gap 45
This niche Category average · 2,084 niches

Is Spiel Des Jahres 2023 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Spiel Des Jahres 2023 is a €239K/yr Amazon Germany market (333K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.

Spiel Des Jahres 2023: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.9% over the last 90 days and 4.8% of searches end in a purchase.

€239K

revenue / yr

Units sold / yr20K
Search volume / yr-27.9%333K
Conversion rate4.8%
Avg price€15.02

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 98
Top-5 product click share88%
Open market0%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement25%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews1,406

Top Spiel Des Jahres 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

€0€36K€72K€107K€143K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

98

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Pegasus Spiele82%
  • Kosmos9%
  • More or Less6%
  • LUDIO3%

Spiel Des Jahres 2023 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume333KCVR4.8%Products8Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,406Avg BSR#342
35K25KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.2×

Top Spiel Des Jahres 2023 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dorfromantik125K/yr
  • dorfromantik brettspiel60K/yr
  • brettspiele für 225K/yr
  • mehr oder weniger16K/yr
  • brettspiele erwachsene 2 personen14K/yr
  • brettspiele für 2 personen11K/yr
  • targi8K/yr
  • dorf romantik10K/yr
  • mehr ode weniger spiel14K/yr
  • brettspiel 2 personen8K/yr

What reviews say buyers love and hate about Spiel Des Jahres 2023

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Spaß/Unterhaltungserlebnis68%

Super lustig

Quizspiele8%

Lustiges Ratespiel für die ganze Familie

Geschenk Zweck6%

cooles Geschenk

beworben Vs Tatsächliches Produkt4%

Ratespiel

Preis-Leistungs-Verhältnis3%

Grosser unterhaltungwert

What buyers complain about

100% of reviews
Materialqualität33%

Das Material nutzt jedoch sehr schnell ab

Quizspiele33%

Nur Quizkarten

Qualität insgesamt17%

teilweise in der Qualität nicht ausgereift genug.

Stärke17%

Auch die Schachtel ist nicht besonders stabil, wenn man es im Rucksack mitnimmt, sieht es schnell unordentlich aus

Spiel Des Jahres 2023 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
23%
2Gesamtgröße
23%
3Produktzustand
10%
4Preis-Leistungs-Verhältnis
9%
5beworben Vs Tatsächliches Produkt
8%

Common Spiel Des Jahres 2023 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spiel Des Jahres 2023 38/100 on Amazon Germany — Skip it. The niche generates €239K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -27.9% over the last 90 days.
Search demand for Spiel Des Jahres 2023 on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 7.2× the quietest.