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Spiel Des Jahres 2022 Kinder

Fail

The top 5 products take 100% of clicks, so Spiel Des Jahres 2022 Kinder is a Fail.

Flapen Score
29
29 / 100
Ranks 1,959 of 2,084 Spielzeug niches · −14 vs the category median of 43
Market size
€89K/yr163K searches / yr
90-day growth
-45.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 83 sellers

Flapen Score

Spiel Des Jahres 2022 Kinder against its category

The dotted line is the Spielzeug average. Past it, Spiel Des Jahres 2022 Kinder is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiel Des Jahres 2022 Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Spiel Des Jahres 2022 Kinder 163K times last year and spent an estimated €89K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-45.5%
Conversion, latest week
4.3%
Market size, estimated
€89Ka year
Peak month
December14.5× the quietest month
Top search term
paletti spaghetti spiel27K searches a year

02 · Price

A sale here is worth €12.73.

Listings sell for €12.73 on average, from €10.40 to €20.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At €12.73 that is €19K to €25K a year per listing.

Average price
€12.73under the $15 to $100 sweet spot
Price range
€10.40–€20.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
€19K–€25K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #237 within Brettspiele. It carries 3,218 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#237in Brettspiele
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
3,218per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Spiel Des Jahres 2022 Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 230%
  • Brand 39%

Demand

Spiel Des Jahres 2022 Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.5×

Search terms

Top Spiel Des Jahres 2022 Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paletti spaghetti spiel27K/yr
  • bravo traube spiel35K/yr
  • lass papa pennen spiel13K/yr
  • bravo traube25K/yr
  • traumtelefon spiel6K/yr
  • lass papa pennen29K/yr
  • spaghetti spiel6K/yr
  • spaghetti spiel kinder8K/yr
  • paletti spaghetti5K/yr
  • spaghetti paletti spiel4K/yr

Reviews and returns

What reviews say buyers love and hate about Spiel Des Jahres 2022 Kinder

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Spaß/Unterhaltungserlebnis”
8%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Qualität mangelhaft”
A buyer, on “Qualität insgesamt”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Spiel Des Jahres 2022 Kinder questions

Answered from the same tracked data.