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Spidey Spielzeug

Fail

Demand is soft, at -28.1% this quarter, so Spidey Spielzeug is a Fail.

Flapen Score
48
48 / 100
Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Market size
€229K/yr652K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
37%top-5 click share · 16 brands · 352 sellers

Flapen Score

Spidey Spielzeug against its category

The dotted line is the Spielzeug average. Past it, Spidey Spielzeug is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spidey Spielzeug market on Amazon at a glance

Shoppers on Amazon Germany searched for Spidey Spielzeug 652K times last year and spent an estimated €229K. The top 5 brands take 88% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 652K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €229K a year.

Searches, last 12 months
652K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
1.9%
Market size, estimated
€229Ka year
Top search term
spidey und seine super-freunde283K searches a year

02 · Price

A sale here is worth €18.39.

Listings sell for €18.39 on average, from €3.79 to €48.01. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €18.39 that is €2K to €5K a year per listing.

Average price
€18.39inside the $15 to $100 sweet spot
Price range
€3.79–€48.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #329 within Bau- & Konstruktionsspielzeug. It carries 1,012 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#329in Bau- & Konstruktionsspielzeug
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
1,012per listing
Listings tracked
51

04 · Newcomers

11 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
11Amazon's first-year sales bar
Average brand age
29 months

Products

Top Spidey Spielzeug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

352

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

37%

Top 20: 76%

Open market

9%

  • Brand 150%
  • Brand 214%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (10 brands, 9%)

Demand

Spidey Spielzeug search demand

Weekly searches over the year. Pick a range.

15K10KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Spidey Spielzeug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spidey und seine super-freunde283K/yr
  • lego spidey90K/yr
  • spidey und seine freunde58K/yr
  • spidey lego43K/yr
  • spiderman auto34K/yr
  • spidy28K/yr
  • lego spiderman 4 jahre16K/yr
  • spiderman lego ab 410K/yr
  • lego spiderman minifiguren15K/yr
  • spidey und seine super-freunde spielzeug12K/yr

Reviews and returns

What reviews say buyers love and hate about Spidey Spielzeug

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Spaß/Unterhaltungserlebnis”
12%of negative reviews mention “Haltbarkeit”
1.1%of orders come back
“Leider schnell defekt”
A buyer, on “Haltbarkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spidey Spielzeug questions

Answered from the same tracked data.