Spidey
soft demand (-26.2% this quarter) — Spidey doesn't clear our bar today.
Flapen Score
Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 43
Is Spidey profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Spidey is a €57K/yr Amazon Germany market (144K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Spidey: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.2% over the last 90 days and 2.2% of searches end in a purchase.
€57K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 51 products
Top Spidey products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Leomil Spiderman Schuhe Kinder Jungen Blau EU 27
- Price
- €28.92
- Rating
- 4.4/5
- Reviews
- 759
- Age
- 8mo ago
Marvel Spidey und Seine Super-Freunde Freunde & Schurken Set Action-Figurenset
- Price
- €15.46
- Rating
- 4.6/5
- Reviews
- 9,239
- Age
- 2y ago
Marvel Spidey und Seine Super-Freunde Netzschleuderer Abenteuerset Spider-Man Action-Figuren
- Price
- €16.01
- Rating
- 4.7/5
- Reviews
- 904
- Age
- 1y ago
Spidey and his Amazing Friends 3IN Spidey ACSRY Rot Blau Grün
- Price
- €3.79
- Rating
- 4.7/5
- Reviews
- 731
- Age
- 1y ago
Hy-Pro Offiziell Lizenzierter Spidey und Seine Super-Freunde Mini Fußball Große 3 - Marvel Superhelden-Design - Trainingsball fur Draußen & Garten - Fußball klein
- Price
- €12.81
- Rating
- 4.0/5
- Reviews
- 95
- Age
- 1y ago
Trending
90-day click momentum
Marvel Schlafanzug Mädchen Spidey and His Amazing Friends Schlafanzug Kinder Ghost Spider Schlafanzüge Für Mädchen Rosa 92
- Price
- €14.50
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 1y ago
Leomil Spiderman Schuhe Kinder Jungen Blau EU 27
- Price
- €28.92
- Rating
- 4.4/5
- Reviews
- 759
- Age
- 8mo ago
Leomil Spiderman Schuhe Kinder Jungen Blau EU 32
- Price
- €26.34
- Rating
- 4.4/5
- Reviews
- 759
- Age
- 1y ago
Hy-Pro Offiziell Lizenzierter Spidey und Seine Super-Freunde Mini Fußball Große 3 - Marvel Superhelden-Design - Trainingsball fur Draußen & Garten - Fußball klein
- Price
- €12.81
- Rating
- 4.0/5
- Reviews
- 95
- Age
- 1y ago
Hy-Pro Offiziell Lizenzierter Spidey und Seine Super-Freunde Mini Fußball Große 3 - Marvel Superhelden-Design - Trainingsball fur Draußen & Garten - Fußball klein
- Price
- €13.07
- Rating
- 4.1/5
- Reviews
- 88
- Age
- 1y ago
Newest
by launch date
LEGO Marvel Spidey und Seine Super-Freunde Spidey: Unterwasserfahrzeuge - Superhelden Spielzeug mit 3 U-Booten und 3 Minifiguren - Geschenk für Jungen ab 4 Jahren und Fans der Serie - 11207
- Price
- €22.01
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 6mo ago
Marvel Spidey und Seine Super-Freunde Spidey-Rex supergroße Action-Figur (22 8 cm) Superhelden-Dinosaurier-Spielzeug für Kinder ab 3 Jahren Rot
- Price
- €10.69
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 7mo ago
Marvel Spidey und Seine Super-Freunde Hulk Spielzeug mit Accessoire 7 6 cm große Action-Figur Superhelden-Spielzeug für Kinder ab 3 Jahren grün
- Price
- €4.77
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 7mo ago
Marvel Spidey und Seine Super-Freunde Captain America: Steve Rogers Action-Figur mit Accessoire 22 8 cm großes Superhelden-Spielzeug für Kinder ab 3 Jahren Blue
- Price
- €10.44
- Rating
- 4.6/5
- Reviews
- 460
- Age
- 7mo ago
Marvel Spidey und Seine Super-Freunde Spidey Web-Flitzer Spielzeugauto mit Action-Figur (7 6 cm) und Accessoire Superhelden-Spielzeug für Kinder ab 3 Jahren
- Price
- €11.74
- Rating
- 4.7/5
- Reviews
- 276
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
11 falling
Sellers
276
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
36%
Top 20: 75%
Open market
8%
- Spidey and his Amazing Friends25%
- Hasbro21%
- Marvel20%
- Leomil11%
- Hy-Pro9%
- Jazwares7%
- Open — no brand owns it (5 brands, 8%)
Spidey demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Top Spidey search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- spidey figuren26K/yr
- spidey and his amazing friends22K/yr
- spidey auto14K/yr
- spidey figur9K/yr
- spidey und seine super-freunde figuren10K/yr
- marvel spidey und seine super-freunde8K/yr
- spidey team8K/yr
- spidey dino6K/yr
- spidey und seine super freunde7K/yr
- spidi und seine freunde6K/yr
What reviews say buyers love and hate about Spidey
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Great quality and very entertaining”
“Great quality and very entertaining”
“Weihnachtsgeschenk für Kinder”
“Für den Preis ok”
“Alles so wie es sein sollte”
What buyers complain about
57% of reviews“Nicht sein Geld wert”
“Nach 3 Wochen bereits defekt”
“Schuhe möglichst eine Nummer größer bestellen”
“Zu teuer für schlechte Qualität”
“Die Fahrzeuge sind etwas schwerer als herkömmliche kleine Spielzeugautos”
Spidey return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Spidey questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
