Is spidey profitable to sell on Amazon Germany?

The niche generates €57K/yr across 51 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (44/100).

How competitive is the spidey niche?

11 brands and 276 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in spidey?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haltbarkeit, Gesamtgröße. The return rate is 1.1%.

When does demand for spidey peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.8× the quietest.

What does it cost to enter the spidey niche?

Listings span €3.79–€39.40; the average listing price is €17.76 (sweet spot $15–$100). The average incumbent carries 1,018 reviews — the moat a new listing must climb.

spidey

Skip it

Soft demand (-26.2% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great€17.76

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Price range

Good€3.79–€39.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,017.53

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€57K

€57K/yr · 144K searches

Growth

Bad-26.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, spidey is a €57K/yr Amazon Germany market (144K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

spidey market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €53K–€71K; units × avg price
Conversion rate: 2.2%
Avg BSR: #327
Page quality: 0%
Prime: 100%
Sponsored: 61%
Out of stock: 1.1%
Avg brand age: 29 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

11 falling

Sellers

276

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

36%

Top 20: 75%

Open market

Spidey and his Amazing Friends25%
Hasbro21%
Marvel20%
Leomil11%
Hy-Pro9%
Jazwares7%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Open Trend

Top spidey search terms

spidey figuren26K/yr -16.3%2.2% conv.
spidey and his amazing friends22K/yr -40.7%1.1% conv.
spidey auto14K/yr -28.6%1.9% conv.
spidey figur9K/yr -26.1%3.6% conv.
spidey und seine super-freunde figuren10K/yr -18.2%1.8% conv.
marvel spidey und seine super-freunde8K/yr -24.9%3.0% conv.
spidey team8K/yr -28.3%0.5% conv.
spidey dino6K/yr -15.6%3.0% conv.
spidey und seine super freunde7K/yr -27.9%0.4% conv.
spidi und seine freunde6K/yr -9.5%0.7% conv.

All search terms

Top spidey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Leomil Spiderman Schuhe Kinder Jungen Blau EU 27

Leomil€28.924.4★759 rev

Marvel Spidey und Seine Super-Freunde Freunde & Schurken Set Action-Figurenset

Hasbro€15.464.6★9,239 rev

Marvel Spidey und Seine Super-Freunde Netzschleuderer Abenteuerset Spider-Man Action-Figuren

Marvel€16.014.7★904 rev

Spidey and his Amazing Friends 3IN Spidey ACSRY Rot Blau Grün

Spidey and his Amazing Friends€3.794.7★731 rev

Hy-Pro Offiziell Lizenzierter Spidey und Seine Super-Freunde Mini Fußball Große 3 - Marvel Superhelden-Design - Trainingsball fur Draußen & Garten - Fußball klein

Hy-Pro€12.814.0★95 rev

Newest

by launch date

LEGO Marvel Spidey und Seine Super-Freunde Spidey: Unterwasserfahrzeuge - Superhelden Spielzeug mit 3 U-Booten und 3 Minifiguren - Geschenk für Jungen ab 4 Jahren und Fans der Serie - 11207

LEGO€22.01161 rev

6mo ago

Marvel Spidey und Seine Super-Freunde Spidey-Rex supergroße Action-Figur (22 8 cm) Superhelden-Dinosaurier-Spielzeug für Kinder ab 3 Jahren Rot

Marvel€10.69184 rev

7mo ago

Marvel Spidey und Seine Super-Freunde Hulk Spielzeug mit Accessoire 7 6 cm große Action-Figur Superhelden-Spielzeug für Kinder ab 3 Jahren grün

Marvel€4.7788 rev

7mo ago

Marvel Spidey und Seine Super-Freunde Captain America: Steve Rogers Action-Figur mit Accessoire 22 8 cm großes Superhelden-Spielzeug für Kinder ab 3 Jahren Blue

Spidey and his Amazing Friends€10.44460 rev

7mo ago

Marvel Spidey und Seine Super-Freunde Spidey Web-Flitzer Spielzeugauto mit Action-Figur (7 6 cm) und Accessoire Superhelden-Spielzeug für Kinder ab 3 Jahren

Marvel€11.74276 rev

8mo ago

What buyers say about spidey

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis26%

“Great quality and very entertaining”

Qualität insgesamt13%

“Great quality and very entertaining”

Geschenk Zweck8%

“Weihnachtsgeschenk für Kinder”

Preis-Leistungs-Verhältnis6%

“Für den Preis ok”

beworben Vs Tatsächliches Produkt5%

“Alles so wie es sein sollte”

Stärke5%

“Robust”

Design insgesamt4%

“Design & Qualität:”

Gesamtgröße4%

“Die Figur sitzt gut im Cockpit”

Benutzerfreundlichkeit3%

“handlich für Kinder ab 3 Jahren.”

Haltbarkeit3%

“Robust”

What buyers complain about

Preis-Leistungs-Verhältnis13%

“Nicht sein Geld wert”

Haltbarkeit10%

“Nach 3 Wochen bereits defekt”

Gesamtgröße8%

“Schuhe möglichst eine Nummer größer bestellen”

Qualität insgesamt8%

“Zu teuer für schlechte Qualität”

Gewicht schwer4%

“Die Fahrzeuge sind etwas schwerer als herkömmliche kleine Spielzeugautos”

Materialqualität3%

“Viel Plastik”

Stärke3%

“Viel Plastik, nicht ganz so robust”

Touch-/Tastensteuerung3%

“Die Gestensteuerung ist anfangs etwas ungewohnt”

Design insgesamt2%

“Verstehe überhaupt nicht wie man auf so eine Konstruktion kommt”

Wasserbeständigkeit2%

“NICHT Wassertauglich”

Top return reasons

Gesamtgröße31%

Funktionalität insgesamt12%

Defekt Material/Teile10%

Geschenk Zweck5%

Qualität insgesamt5%

Materialqualität4%

Mechanismus probleme4%

Aufladen3%

Kompatibilität – insgesamt3%

Haltbarkeit3%

Common questions

Is spidey profitable to sell on Amazon Germany?: The niche generates €57K/yr across 51 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (44/100).
How competitive is the spidey niche?: 11 brands and 276 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in spidey?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haltbarkeit, Gesamtgröße. The return rate is 1.1%.
When does demand for spidey peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the spidey niche?: Listings span €3.79–€39.40; the average listing price is €17.76 (sweet spot $15–$100). The average incumbent carries 1,018 reviews — the moat a new listing must climb.

spidey

spidey market data

Competition & brand share

Demand & seasonality

Top spidey search terms

Top spidey products on Amazon

Top sellers

Newest

Trending

What buyers say about spidey

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Spielzeug