Is spiderman spielzeug profitable to sell on Amazon Germany?

The niche generates €73K/yr across 34 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (47/100).

How competitive is the spiderman spielzeug niche?

13 brands and 253 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in spiderman spielzeug?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haltbarkeit, Qualität insgesamt. The return rate is 1.3%.

When does demand for spiderman spielzeug peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the spiderman spielzeug niche?

Listings span €3.79–€55.08; the average listing price is €19.50 (sweet spot $15–$100). The average incumbent carries 1,091 reviews — the moat a new listing must climb.

spiderman spielzeug

Skip it

A small market ($73K/yr) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great€19.50

avg listing price — sweet spot $15–$100

Price range

Great€3.79–€55.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good1,091.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€73K

€73K/yr · 243K searches

Growth

Bad-13.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, spiderman spielzeug is a €73K/yr Amazon Germany market (243K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

spiderman spielzeug market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: €98K–€117K; units × avg price
Conversion rate: 1.5%
Avg BSR: #535
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 4.8%
Avg brand age: 32 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

253

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

17%

Marvel39%
Hasbro12%
SPIDER-MAN10%
Leomil9%
Tydeus6%
Hy-Pro5%
Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top spiderman spielzeug search terms

spiderman figur171K/yr -7.3%1.8% conv.
spider man figur24K/yr -34.0%1.1% conv.
spiderman actionfigur22K/yr -19.7%0.8% conv.
spiderman figuren20K/yr -25.3%0.8% conv.
spiderman figur klein4K/yr -29.4%2.3% conv.
spiderman figur 30cm2K/yr -34.0%3.8% conv.

All search terms

Top spiderman spielzeug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marvel Spider-Man Titan Serie Action-Figur 30 cm großes Superhelden-Spielzeug für Kinder ab 4 Jahren Rot

Marvel€11.014.7★689 rev

Marvel Titan Hero Serie Spider-Man Action-Figur 30 cm große Superhelden mit beweglichen Gliedmaßen kompaktibel mit Anderen Spider-Man Spielzeugen für Kinder ab 5 Jahren

Hasbro€8.924.6★10,072 rev

Tydeus Figuren Figuren Statue Figur Realistisch Wasserdicht Figure Modell für Wohnkultur Auto deko Collectable Supplies Geburtstagsgeschenk für Kinder

Tydeus€12.854.5★39 rev

Marvel Legends Maximum Series Spider-Man Action-Figur Rot/Blau 15 cm große Superhelden-Figur zum Sammeln und Ausstellen für Jungen Mädchen und Erwachsene Fans der Comics

Hasbro€46.724.6★1,051 rev

Spidey and his Amazing Friends 3IN Spidey ACSRY Rot Blau Grün

Spidey and his Amazing Friends€3.794.7★731 rev

Newest

by launch date

Marvel Legends Series Spider-Man Spider-Man: Brand New Day Action-Figurenset zum Sammeln (15 cm)

Marvel€24.6036 rev

2mo ago

Marvel Legends Series The Amazing Spider-Man Spider-Man: No Way Home Action-Figur zum Sammeln (Skala 15 cm)

Marvel€24.37154 rev

7mo ago

Marvel Spider-Man Titan Serie Miles Morales Action-Figur (Skala 30 cm) Superhelden-Spielzeug für Kinder ab 4 Jahren Schwarz

SPIDER-MAN€11.31446 rev

7mo ago

Marvel Spider-Man ActionVerse Spider-Man Action-Figur (11 4 cm) & Accessoires Superhelden-Spielzeug & Figuren für Kinder ab 4 Jahren

Marvel€7.9843 rev

8mo ago

Marvel Legends Series Spider-Venom Retro Spider-Man Comics Action-Figur zum Sammeln Skala 15 cm

SPIDER-MAN€26.80821 rev

8mo ago

What buyers say about spiderman spielzeug

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt15%

“Super Produkt”

Spaß/Unterhaltungserlebnis15%

“Super Spielzeug”

Geschenk Zweck13%

“Super Geschenk”

beworben Vs Tatsächliches Produkt12%

“Produkt wie auf dem Bild zu sehen”

Preis-Leistungs-Verhältnis11%

“Preis Leistung ok”

Stärke8%

“Robust und schön”

Design insgesamt4%

“für Fans des Netzschwingers ist das Design absolut gelungen.”

Form/Stil3%

“Super Figur”

Sammlungsobjekte3%

“Alle Figuren sind top Qualität”

Haltbarkeit3%

“Sie scheinen bisher sehr robust zu sein”

What buyers complain about

Preis-Leistungs-Verhältnis25%

“Nicht sein Geld wert”

Haltbarkeit13%

“Kaum benutzt und schon defekt”

Qualität insgesamt9%

“Schlecht Qualität für den Preis”

Gesamtgröße7%

“Schuhe möglichst eine Nummer größer bestellen”

Stärke5%

“nur leider sind diese sehr instabil,”

Bewegungsgrad5%

“Naja, diese Art von Bewegung sollte echt nicht machbar sein”

Geschenk Zweck5%

“War ein Geburtstagsgeschenk, Kind traurig...nicht zu empfehlen!”

Farbe4%

“Das Hauptverkaufsargument, der Farbwechsel, funktioniert nur bedingt gut”

Add-Ons/Anhänge3%

“das Zubehör lässt sich schwer befestigen.”

Produktzustand2%

“Vllt war es eine Retour, wurde aber als Neuware beworben”

Top return reasons

Gesamtgröße43%

Qualität insgesamt9%

Defekt Material/Teile7%

Geschenk Zweck7%

Materialqualität5%