spiderman
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Good€14.25avg listing price — sweet spot $15–$100
Price range
Good€3.79–€32.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,104.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€250K€250K/yr · 3.5M searches
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, spiderman is a €250K/yr Amazon Germany market (3.5M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 62/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
spiderman market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- €428K–€570K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #410
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 82%
- Out of stock
- 3.9%
- Avg brand age
- 34 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
322
Top-5 brand share
45%
Top 20: 84%
Top-5 click share
20%
Top 20: 53%
Open market
51%
- Amazon Essentials11%
- Marvel11%
- Hy-Pro10%
- Mirthigig7%
- LEGO6%
- VTech4%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +17.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.5×
Top spiderman search terms
- spiderman2.3M/yr
- spiderman spielzeug588K/yr
- spider man175K/yr
- spiderma75K/yr
- spider-man69K/yr
- spidey spielzeug109K/yr
- spiderman kinder32K/yr
- spidy spielzeug27K/yr
- spiderman geschenk16K/yr
- spiderman spielzeug 4 jahre19K/yr
Top spiderman products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marvel Spider-Man Titan Serie Action-Figur 30 cm großes Superhelden-Spielzeug für Kinder ab 4 Jahren Rot
Marvel€11.014.7★689 rev

Braxel Spielzeug ab 3-10 Jahre Junge 2 Set Netzwerfer Handschuhe Kinder Geschenk Outdoor Spielzeug Kinderspielzeug ab 4 5 6 7 8 Jahre
Braxel€14.754.0★547 rev

VTech Spidey Lernuhr Kinderuhr mit Timer Stoppuhr und Spielen
VTech€15.024.2★271 rev

Hy-Pro Offiziell lizenzierter Spider-Man Basketball Große 5 - Indoor & Outdoor Basketballe mit Marvel-Design und hockender Spider-Man-Grafik - Kleiner Basketball - Anti-Rutsch-Material
Hy-Pro€13.444.0★95 rev

Hy-Pro Offiziell lizenzierter Spiderman-Fußball Große 5 - im Marvel Design mit Spider-Man-Augen-Grafik - Trainingsball fur Outdoor-Spiele & Training - Fußball Geschenke fur Superhelden-Fans
Hy-Pro€14.394.1★88 rev
Newest
by launch date
LEGO Marvel Spidey und Seine Super-Freunde Spidey auf Motorrad vs. Rhino - Superhelden Spielzeug mit Motorrad und 2 Minifiguren - Geschenk für Jungen ab 4 Jahren und Fans der Serie - 11206
LEGO€7.22349 rev

Spider Kinderrucksack Spider Kindergarten Rucksack Spider Kinder Rucksack Spider Kinderrucksäcke Spider Kindergartentasche Kindergartenrucksack Spider Kinder Rucksack Spider Backpack School Bag
yumcute€14.6535 rev

Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Spiderman 5 Jahre
Amazon Essentials€15.36116 rev

Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Spiderman 8 Jahre
Amazon Essentials€8.48116 rev

Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Spiderman 6-7 Jahre
Amazon Essentials€19.40116 rev
Trending
90-day click momentum
Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Spiderman 5 Jahre
Amazon Essentials€15.364.5★

Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Spiderman 8 Jahre
Amazon Essentials€8.484.5★

Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Spiderman 6-7 Jahre
Amazon Essentials€19.404.5★

Spider Kinderrucksack Spider Kindergarten Rucksack Spider Kinder Rucksack Spider Kinderrucksäcke Spider Kindergartentasche Kindergartenrucksack Spider Kinder Rucksack Spider Backpack School Bag
yumcute€14.654.1★

Hy-Pro Offiziell Lizenzierter Spidey und Seine Super-Freunde Mini Fußball Große 3 - Marvel Superhelden-Design - Trainingsball fur Draußen & Garten - Fußball klein
Hy-Pro€12.814.0★
What buyers say about spiderman
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and very entertaining”
“Weihnachtsgeschenk für Kinder”
“Great quality and very entertaining”
“Preis-/Leistung super”
“Produkt wie auf dem Bild zu sehen”
“Super 👍 Robust für das Kind (3 Jahre)”
“Passt in jeden Kindergarten Rucksack”
“Robust ist es bisher auch, hält also einiges aus”
“Perfect gift for kids who love action toys and remote-control cars”
“Das Design sieht richtig cool aus”
What buyers complain about
“Leider schnell defekt”
“Müll”
“Nicht sein Geld wert”
“Wirkt klein und billig”
“Defekt nach 4x laden”
“Habe ich das Auto in der Hand dann drehen die Räder sich aber sobald das Auto auf dem Boden steht drehen sie sich nicht mehr”
“Akku hält nicht lange”
“Roboter Auto funktioniert gar nicht”
“Die Größe auf den Produktbildern entspricht nicht der Realität”
“Schon defekt”
Top return reasons
Common questions
- Is spiderman profitable to sell on Amazon Germany?
- The niche generates €250K/yr across 90 tracked products. 14 of 29 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Worth a look (62/100).
- How competitive is the spiderman niche?
- 44 brands and 322 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in spiderman?
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 1.4%.
- When does demand for spiderman peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.5× the quietest.
- What does it cost to enter the spiderman niche?
- Listings span €3.79–€32.85; the average listing price is €14.25 (sweet spot $15–$100). The average incumbent carries 1,104 reviews — the moat a new listing must climb.