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Spiderman

Maybe

The top 5 products take only 20% of clicks. But buyers convert on only 0.5% of searches, so Spiderman is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,084 Spielzeug niches · +19 vs the category median of 43
Market size
€250K/yr3.5M searches / yr
90-day growth
+17.2%search demand this quarter
Competition
20%top-5 click share · 44 brands · 322 sellers

Flapen Score

Spiderman against its category

The dotted line is the Spielzeug average. Past it, Spiderman is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman market on Amazon at a glance

Shoppers on Amazon Germany searched for Spiderman 3.5M times last year and spent an estimated €250K. The top 5 brands take 45% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €250K a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
+17.2%
Conversion, latest week
0.5%
Market size, estimated
€250Ka year
Peak month
April2.5× the quietest month
Top search term
spiderman2.3M searches a year

02 · Price

A sale here is worth €14.25.

Listings sell for €14.25 on average, from €3.79 to €32.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At €14.25 that is €1K to €4K a year per listing.

Average price
€14.25under the $15 to $100 sweet spot
Price range
€3.79–€32.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #410 within Ferngesteuerte Spielzeuge & Zubehör. It carries 1,104 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
99%
Out of stock, average day
3.9%
Average rank
#410in Ferngesteuerte Spielzeuge & Zubehör
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
1,104per listing
Listings tracked
90

04 · Newcomers

14 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
14Amazon's first-year sales bar
Average brand age
34 months

Products

Top Spiderman products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

322

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

20%

Top 20: 53%

Open market

51%

  • Brand 111%
  • Brand 211%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Spiderman search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KBlack Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.5×

Search terms

Top Spiderman search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman2.3M/yr
  • spiderman spielzeug588K/yr
  • spider man175K/yr
  • spiderma75K/yr
  • spider-man69K/yr
  • spidey spielzeug109K/yr
  • spiderman kinder32K/yr
  • spidy spielzeug27K/yr
  • spiderman geschenk16K/yr
  • spiderman spielzeug 4 jahre19K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Spaß/Unterhaltungserlebnis”
15%of negative reviews mention “Haltbarkeit”
1.4%of orders come back
“Leider schnell defekt”
A buyer, on “Haltbarkeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spiderman questions

Answered from the same tracked data.