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Snoopy Kuscheltier

Fail

Demand is soft, at -32.8% this quarter, so Snoopy Kuscheltier is a Fail.

Flapen Score
37
37 / 100
Ranks 1,531 of 2,084 Spielzeug niches · −6 vs the category median of 43
Market size
€58K/yr107K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
60%top-5 click share · 6 brands · 48 sellers

Flapen Score

Snoopy Kuscheltier against its category

The dotted line is the Spielzeug average. Past it, Snoopy Kuscheltier is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snoopy Kuscheltier market on Amazon at a glance

Shoppers on Amazon Germany searched for Snoopy Kuscheltier 107K times last year and spent an estimated €58K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
2.3%
Market size, estimated
€58Ka year
Peak month
December3.5× the quietest month
Top search term
snoopy kuscheltier68K searches a year

02 · Price

A sale here is worth €24.16.

Listings sell for €24.16 on average, from €7.79 to €53.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €24.16 that is €2K to €6K a year per listing.

Average price
€24.16inside the $15 to $100 sweet spot
Price range
€7.79–€53.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,751 within Plüsch-Spielzeug. It carries 133 reviews at 4.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
72%
Out of stock, average day
2.2%
Average rank
#1,751in Plüsch-Spielzeug
Average rating
4.82 starsAmazon Germany average 4.37 stars
Average reviews
133per listing
Listings tracked
18

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Snoopy Kuscheltier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

48

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 223%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Snoopy Kuscheltier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Snoopy Kuscheltier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snoopy kuscheltier68K/yr
  • steiff snoopy18K/yr
  • snoopy steiff9K/yr
  • snoopy plüschtier8K/yr
  • snoopy plush5K/yr

Reviews and returns

What reviews say buyers love and hate about Snoopy Kuscheltier

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Gesamtgröße”
1.3%of orders come back
“Größer als gedacht”
A buyer, on “Gesamtgröße”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Snoopy Kuscheltier questions

Answered from the same tracked data.