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Snake Mountain

Fail

The top 5 brands take 97% of clicks, so Snake Mountain is a Fail.

Flapen Score
43
43 / 100
Ranks 1,038 of 2,084 Spielzeug niches · on the category median
Market size
€711K/yr1.5M searches / yr
90-day growth
-28.1%search demand this quarter
Competition
46%top-5 click share · 8 brands · 395 sellers

Flapen Score

Snake Mountain against its category

The dotted line is the Spielzeug average. Past it, Snake Mountain is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snake Mountain market on Amazon at a glance

Shoppers on Amazon Germany searched for Snake Mountain 1.5M times last year and spent an estimated €711K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €711K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
1.2%
Market size, estimated
€711Ka year
Peak month
March2.9× the quietest month
Top search term
lego pokemon353K searches a year

02 · Price

A sale here is worth €40.61.

Listings sell for €40.61 on average, from €7.23 to €544.74. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €40.61 that is €10K to €20K a year per listing.

Average price
€40.61inside the $15 to $100 sweet spot
Price range
€7.23–€544.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
€10K–€20K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #689 within Bau- & Konstruktionsspielzeug. It carries 2,129 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
81%
Out of stock, average day
1.5%
Average rank
#689in Bau- & Konstruktionsspielzeug
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
2,129per listing
Listings tracked
36

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Snake Mountain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

395

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 82%

Open market

2%

  • Brand 134%
  • Brand 234%
  • Brand 322%
  • Brand 44%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Snake Mountain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.9×

Search terms

Top Snake Mountain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego pokemon353K/yr
  • pokemon lego313K/yr
  • mega pokemon308K/yr
  • evoli92K/yr
  • pokemon mega93K/yr
  • pokemon evoli36K/yr
  • mega bloks pokemon39K/yr
  • lego evoli15K/yr
  • lego pikachu20K/yr
  • mega construx pokemon36K/yr

Reviews and returns

What reviews say buyers love and hate about Snake Mountain

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
9%of negative reviews mention “Gesamtgröße”
0.7%of orders come back
“Größer als erwartet”
A buyer, on “Gesamtgröße”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Snake Mountain questions

Answered from the same tracked data.