Is smiski profitable to sell on Amazon Germany?

The niche generates €75K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (46/100).

How competitive is the smiski niche?

4 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in smiski?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Helligkeit/Glanz/Glühen, Gewicht schwer. The return rate is 1.0%.

When does demand for smiski peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the smiski niche?

Listings span €21.03–€27.77; the average listing price is €23.80 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.

smiski

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible€23.80

avg listing price — sweet spot $15–$100

Price range

Incredible€21.03–€27.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great314

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+13.1%

90-day search growth — must beat 0% to launch

Market size

Bad€75K

€75K/yr · 324K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, smiski is a €75K/yr Amazon Germany market (324K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

smiski market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: €71K–€95K; units × avg price
Conversion rate: 1.0%
Avg BSR: #512
Page quality: 0%
Prime: 100%
Sponsored: 23%
Out of stock: 0.0%
Avg brand age: 26 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

Smiski58%
Dreams29%
Sonny Angel7%
Dreams & Co.6%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — +13.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top smiski search terms

smiski251K/yr +18.5%1.1% conv.
smiski figures37K/yr -1.4%1.8% conv.
smiski lampe3K/yr +111.3%0.2% conv.
smiskis figuren8K/yr -31.7%0.9% conv.
smiski hipper4K/yr +3.7%1.1% conv.
smiski lamp6K/yr -46.4%0.2% conv.
smiski figuren10K/yr -31.6%0.8% conv.
smiski kaufen5K/yr -25.9%1.9% conv.

All search terms

Top smiski products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Smiski Eine Figur aus der Serie Birthday leuchtet im Dunkeln

Smiski€26.064.5★334 rev

Smiski at Work Eine Figur

Dreams€22.684.5★764 rev

Smiski Figur Dressing-Serie phosphoreszierend TU SMI66411

Smiski€23.514.3★119 rev

Smiski Eine Figur der Serie Sunday leuchtet im Dunkeln

Smiski€27.774.5★52 rev

Dreams Smiski Glow in The Dark Minifigur - Living Serie 1 sortierte Box

Dreams€23.424.5★1,064 rev

Newest

by launch date

Sonny Angel Smiski-Gurtzubehör Serie 2 leuchtet im Dunkeln Charme-Zubehör (1) sortierte versiegelte Blindbox Original-Mini-Figur

Sonny Angel€24.9769 rev

7mo ago

Smiski Eine Figur aus der Serie Birthday leuchtet im Dunkeln

Smiski€26.06334 rev

9mo ago

Smiski Eine Figur der Serie Sunday leuchtet im Dunkeln

Smiski€27.7752 rev

1y ago

SMISKI Eine im Dunkeln leuchtende Hippers-Serie

Sonny Angel€23.38441 rev

1y ago

Smiski Eine Figur aus der Serie Moving leuchtet im Dunkeln

Smiski€23.62533 rev

2y ago

What buyers say about smiski

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt50%

“Hat die Erwartung erfüllt”

Stärke25%

“Ist aber stabil und total niedlich meine Tochter liebt es”

What buyers complain about

Preis-Leistungs-Verhältnis64%

“Sehr schade für den Preis”

Helligkeit/Glanz/Glühen14%

“Mal abgesehen vom Preis ist es wie auf der Abbildung, um es zum Leuchten zu bringen muss man es etwas länger ins Licht halten, die Leuchtdauer im Dunklen verblasst nach ca 30 Minuten”

Gewicht schwer14%

“Super, nur nicht mit schweren Sachen zusammen bestellen”

Top return reasons

Geschenk Zweck29%

Gesamtgröße21%

Preis-Leistungs-Verhältnis14%

Druckqualität7%

beworben Vs Tatsächliches Produkt7%

Qualität insgesamt7%

Defekt Material/Teile7%

Nicht nachhaltiges Design7%

Common questions

Is smiski profitable to sell on Amazon Germany?: The niche generates €75K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (46/100).
How competitive is the smiski niche?: 4 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in smiski?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Helligkeit/Glanz/Glühen, Gewicht schwer. The return rate is 1.0%.
When does demand for smiski peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the smiski niche?: Listings span €21.03–€27.77; the average listing price is €23.80 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.