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Slime

Slime shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look

Top 4% of 2,084 Spielzeug niches · +20 vs the category median of 43

Market size 58Growth 20Conversion 20Competition 92Returns 97Price range 39Avg price 52Brand share 90Review moat 62Quality gap 90
This niche Category average · 2,084 niches

Is Slime profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Slime is a €465K/yr Amazon Germany market (2.4M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.

Slime: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.2% over the last 90 days and 1.6% of searches end in a purchase.

€465K

revenue / yr

Units sold / yr50K
Search volume / yr-10.2%2.4M
Conversion rate1.6%
Avg price€12.28

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers32 · 67
Top-5 product click share23%
Open market55%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 73 products

Sponsored placement86%
New entrants (1y)18· 8 succeeded
Avg rating4.1★
Avg reviews1,004

Top Slime products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

€0€9K€19K€28K€37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

67

Top-5 brand share

45%

Top 20: 92%

Top-5 click share

23%

Top 20: 58%

Open market

50%

  • Keemanman16%
  • Canal Toys9%
  • Gui Gui7%
  • CRAZE Magic Slime7%
  • Vomkela6%
  • LAWOHO5%

Slime demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.4MCVR1.6%Products73Brands32Top 5 Brands45%OOS Rate23.2%Rating4.1★Reviews1,004Avg BSR#49
70K50KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Slime search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • slime937K/yr
  • schleim412K/yr
  • slime set223K/yr
  • schleim kinder214K/yr
  • slime kit58K/yr
  • slime fluffy89K/yr
  • fluffy slime76K/yr
  • schleim set80K/yr
  • butter slime56K/yr
  • slim34K/yr

What reviews say buyers love and hate about Slime

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Spaß/Unterhaltungserlebnis27%

Kind happy

Geschenk Zweck16%

Ideal für kleine Geschenke

Qualität insgesamt9%

Super Produkt

Geruch8%

stinkt nicht

Farbe6%

coole Farben

What buyers complain about

68% of reviews
Haftung/Klebrigkeit16%

klebt überall zum Spielen ungeeignet

beworben Vs Tatsächliches Produkt9%

Absolut schlechte Beschreibung

Geruch8%

Stinkt

Gesamtgröße7%

Slime

Qualität insgesamt7%

Müll, nicht zum Spielen geeignet

Slime return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
16%
2Auslaufsicher
10%
3Geruch
9%
4beworben Vs Tatsächliches Produkt
8%
5Feucht/Trocken
7%

Common Slime questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Slime 63/100 on Amazon Germany — Worth a look. The niche generates €465K/yr across 73 tracked products. 8 of 18 products launched in the last 360 days are still selling. Search demand moved -10.2% over the last 90 days.
Search demand for Slime on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.