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Shut the Box

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -18.1% this quarter, so Shut the Box is a Maybe.

Flapen Score
56
56 / 100
Top 10% of 2,084 Spielzeug niches · +13 vs the category median of 43
Market size
€165K/yr268K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
41%top-5 click share · 20 brands · 76 sellers

Flapen Score

Shut the Box against its category

The dotted line is the Spielzeug average. Past it, Shut the Box is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shut the Box market on Amazon at a glance

Shoppers on Amazon Germany searched for Shut the Box 268K times last year and spent an estimated €165K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €165K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
4.7%
Market size, estimated
€165Ka year
Peak month
December3.4× the quietest month
Top search term
shut the box147K searches a year

02 · Price

A sale here is worth €13.27.

Listings sell for €13.27 on average, from €7.34 to €28.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €13.27 that is €3K to €7K a year per listing.

Average price
€13.27under the $15 to $100 sweet spot
Price range
€7.34–€28.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #866 within Brettspiele. It carries 237 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
9.9%
Average rank
#866in Brettspiele
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
237per listing
Listings tracked
31

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Shut the Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 flat

Sellers

76

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

37%

  • Brand 118%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Shut the Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Shut the Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shut the box147K/yr
  • goki shut the box9K/yr
  • shut the box goki8K/yr
  • shut the box 4 spieler47K/yr
  • klappbrett spiel8K/yr
  • shut the box 2 spieler10K/yr
  • shut the box 12er7K/yr
  • klappbrett5K/yr
  • klappenspiel5K/yr
  • würfelspiel holz7K/yr

Reviews and returns

What reviews say buyers love and hate about Shut the Box

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Spaß/Unterhaltungserlebnis”
25%of negative reviews mention “Anleitung/Benutzerhandbuch/Fehlerbehebung”
0.8%of orders come back
“Spielanleitung fehlt”
A buyer, on “Anleitung/Benutzerhandbuch/Fehlerbehebung”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Shut the Box questions

Answered from the same tracked data.