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Sek

Fail

The top 5 brands take 100% of clicks, so Sek is a Fail.

Flapen Score
31
31 / 100
Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 43
Market size
€4K/yr50K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
85%top-5 click share · 5 brands · 127 sellers

Flapen Score

Sek against its category

The dotted line is the Spielzeug average. Past it, Sek is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sek market on Amazon at a glance

Shoppers on Amazon Germany searched for Sek 50K times last year and spent an estimated €4K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
0.3%
Market size, estimated
€4Ka year
Peak month
January2.2× the quietest month
Top search term
sek45K searches a year

02 · Price

A sale here is worth €27.59.

Listings sell for €27.59 on average, from €9.51 to €62.98. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €27.59 that is €0 to €3K a year per listing.

Average price
€27.59inside the $15 to $100 sweet spot
Price range
€9.51–€62.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #458 within Spielzeugfiguren. It carries 1,227 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
10.0%
Average rank
#458in Spielzeugfiguren
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
1,227per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sek products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

127

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 232%
  • Brand 39%
  • Brand 45%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Sek search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Sek

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Spaß/Unterhaltungserlebnis”
20%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.4%of orders come back
“allerdings recht teuer für mein Empfinden”
A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sek questions

Answered from the same tracked data.