sek
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible€27.59avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great€9.51–€62.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,227avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€4K€4K/yr · 50K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, sek is a €4K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 31/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sek market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- €7K–€14K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #458
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 60%
- Out of stock
- 10.0%
- Avg brand age
- 54 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
127
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Boland51%
- PLAYMOBIL32%
- RedCrab9%
- Buitifo5%
- Spooktacular Creations3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -28.7% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×
Top sek products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boland - SWAT Weste für Kinder 5 - 10 Jahre
Boland€15.533.9★73 rev
PLAYMOBIL | City Action |SWAT-Geländefahrzeug | mit Licht und Sound | Spielzeug für Kinder ab 5 Jahren | 71144
PLAYMOBIL€38.864.8★1,739 rev
Buitifo Damen Sexy Body Ein Stück Babydoll Dessous Spitze Teddy Negligee(Black M)
Buitifo€12.483.9★3,681 rev
RedCrab Polizei Kostüm Kinder mit Weste Hut Spielzeuggranaten Handschellen Walkie Talkie Abzeichen Gürtel Kinder Polizei Kostüm Passend für 3 4 5 6 -10 Jahren 12 Teiliges
RedCrab€30.994.2★298 rev
RedCrab Polizei Kostüm Kinder Swat Kostüm Kinder mit Helm Weste Handschellen Walkie Talkie Fernrohre Rollenspiel Kinder Polizei Spielzeug für Halloween Karneval
RedCrab€33.054.1★122 rev
Newest
by launch dateRedCrab Polizei Kostüm Kinder Swat Kostüm Kinder mit Helm Weste Handschellen Walkie Talkie Fernrohre Rollenspiel Kinder Polizei Spielzeug für Halloween Karneval
RedCrab€33.05122 rev
PLAYMOBIL 70869 - City Action - Polizei Verfolgung der Bankräuber modernes SEK-Geländefahrzeug
PLAYMOBIL€31.01219 rev
Buitifo Damen Sexy Body Ein Stück Babydoll Dessous Spitze Teddy Negligee(Black M)
Buitifo€12.483,681 rev
PLAYMOBIL| City Action | SWAT-Multi-Terrain-Quad | Verwandelbares SEK Speedboot | Spielzeug für Kinder ab 5 Jahren | 71147
PLAYMOBIL€13.36518 rev
PLAYMOBIL | City Action | SWAT-Figurenset | Spielzeug für Kinder ab 5 Jahren | 71146
PLAYMOBIL€9.51977 rev
Trending
90-day click momentumBuitifo Damen Sexy Body Ein Stück Babydoll Dessous Spitze Teddy Negligee(Black M)
Buitifo€12.483.9★
RedCrab Polizei Kostüm Kinder mit Weste Hut Spielzeuggranaten Handschellen Walkie Talkie Abzeichen Gürtel Kinder Polizei Kostüm Passend für 3 4 5 6 -10 Jahren 12 Teiliges
RedCrab€30.994.2★
PLAYMOBIL 9363 SEK-Helikopter
PLAYMOBIL€62.984.8★
Boland - SWAT Weste für Kinder 5 - 10 Jahre
Boland€15.533.9★
RedCrab Polizei Kostüm Kinder Swat Kostüm Kinder mit Helm Weste Handschellen Walkie Talkie Fernrohre Rollenspiel Kinder Polizei Spielzeug für Halloween Karneval
RedCrab€33.054.1★
What buyers say about sek
What buyers praise and complain about, mined from review topics.What buyers love
“Super Playmobil”
“Passt alles”
“Top Qualität”
“Super Geschenk”
“Tolles Spielzeug, das Zusammenbauen hat Spaß gemacht”
“Sound & Licht: Das Blaulicht und der coole Sound machen die Einsätze richtig realistisch”
“Des Auto hat sogar eine richtige Federung”
What buyers complain about
“allerdings recht teuer für mein Empfinden”
“Fällt klein aus”
“Allerdings benötigt man viel Zeit zum Zusammenbauen”
“aber stabiler sein.”
“die Qualität ist billig”
“Leider drehen die Räder nicht”
“Die Hose war nach 1-2 Stunden Tragen völlig gerissen”
Top return reasons
Common questions
- Is sek profitable to sell on Amazon Germany?
- The niche generates €4K/yr across 10 tracked products. 90-day search growth is -28.7%. Flapen's verdict: Skip it (31/100).
- How competitive is the sek niche?
- 5 brands and 127 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sek?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Montage/Installation. The return rate is 1.4%.
- When does demand for sek peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the sek niche?
- Listings span €9.51–€62.98; the average listing price is €27.59 (sweet spot $15–$100). The average incumbent carries 1,227 reviews — the moat a new listing must climb.