Sek
brand-locked demand (top 5 brands take 100% of clicks) — Sek doesn't clear our bar today.
Flapen Score
Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 43
Is Sek profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Sek is a €4K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 31/100.
Sek: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.7% over the last 90 days and 0.3% of searches end in a purchase.
€4K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 10 products
Top Sek products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Boland - SWAT Weste für Kinder 5 - 10 Jahre
- Price
- €15.53
- Rating
- 3.9/5
- Reviews
- 73
- Age
- 8y ago
PLAYMOBIL | City Action |SWAT-Geländefahrzeug | mit Licht und Sound | Spielzeug für Kinder ab 5 Jahren | 71144
- Price
- €38.86
- Rating
- 4.8/5
- Reviews
- 1,739
- Age
- 3y ago
Buitifo Damen Sexy Body Ein Stück Babydoll Dessous Spitze Teddy Negligee(Black M)
- Price
- €12.48
- Rating
- 3.9/5
- Reviews
- 3,681
- Age
- 2y ago
RedCrab Polizei Kostüm Kinder mit Weste Hut Spielzeuggranaten Handschellen Walkie Talkie Abzeichen Gürtel Kinder Polizei Kostüm Passend für 3 4 5 6 -10 Jahren 12 Teiliges
- Price
- €30.99
- Rating
- 4.2/5
- Reviews
- 298
- Age
- 4y ago
RedCrab Polizei Kostüm Kinder Swat Kostüm Kinder mit Helm Weste Handschellen Walkie Talkie Fernrohre Rollenspiel Kinder Polizei Spielzeug für Halloween Karneval
- Price
- €33.05
- Rating
- 4.1/5
- Reviews
- 122
- Age
- 1y ago
Trending
90-day click momentumBuitifo Damen Sexy Body Ein Stück Babydoll Dessous Spitze Teddy Negligee(Black M)
- Price
- €12.48
- Rating
- 3.9/5
- Reviews
- 3,681
- Age
- 2y ago
RedCrab Polizei Kostüm Kinder mit Weste Hut Spielzeuggranaten Handschellen Walkie Talkie Abzeichen Gürtel Kinder Polizei Kostüm Passend für 3 4 5 6 -10 Jahren 12 Teiliges
- Price
- €30.99
- Rating
- 4.2/5
- Reviews
- 298
- Age
- 4y ago
PLAYMOBIL 9363 SEK-Helikopter
- Price
- €62.98
- Rating
- 4.8/5
- Reviews
- 3,136
- Age
- 8y ago
Boland - SWAT Weste für Kinder 5 - 10 Jahre
- Price
- €15.53
- Rating
- 3.9/5
- Reviews
- 73
- Age
- 8y ago
RedCrab Polizei Kostüm Kinder Swat Kostüm Kinder mit Helm Weste Handschellen Walkie Talkie Fernrohre Rollenspiel Kinder Polizei Spielzeug für Halloween Karneval
- Price
- €33.05
- Rating
- 4.1/5
- Reviews
- 122
- Age
- 1y ago
Newest
by launch dateRedCrab Polizei Kostüm Kinder Swat Kostüm Kinder mit Helm Weste Handschellen Walkie Talkie Fernrohre Rollenspiel Kinder Polizei Spielzeug für Halloween Karneval
- Price
- €33.05
- Rating
- 4.1/5
- Reviews
- 122
- Age
- 1y ago
PLAYMOBIL 70869 - City Action - Polizei Verfolgung der Bankräuber modernes SEK-Geländefahrzeug
- Price
- €31.01
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 2y ago
Buitifo Damen Sexy Body Ein Stück Babydoll Dessous Spitze Teddy Negligee(Black M)
- Price
- €12.48
- Rating
- 3.9/5
- Reviews
- 3,681
- Age
- 2y ago
PLAYMOBIL| City Action | SWAT-Multi-Terrain-Quad | Verwandelbares SEK Speedboot | Spielzeug für Kinder ab 5 Jahren | 71147
- Price
- €13.36
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 2y ago
PLAYMOBIL | City Action | SWAT-Figurenset | Spielzeug für Kinder ab 5 Jahren | 71146
- Price
- €9.51
- Rating
- 4.7/5
- Reviews
- 977
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
127
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Boland51%
- PLAYMOBIL32%
- RedCrab9%
- Buitifo5%
- Spooktacular Creations3%
- Open — no brand owns it (0%)
Sek demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×
What reviews say buyers love and hate about Sek
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Super Playmobil”
“Passt alles”
“Top Qualität”
“Super Geschenk”
“Tolles Spielzeug, das Zusammenbauen hat Spaß gemacht”
What buyers complain about
85% of reviews“allerdings recht teuer für mein Empfinden”
“Fällt klein aus”
“Allerdings benötigt man viel Zeit zum Zusammenbauen”
“aber stabiler sein.”
“die Qualität ist billig”
Sek return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sek questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
