Schwimmtier
MaybeSearch demand grew +704.7% this quarter. But the top 5 brands take 94% of clicks, so Schwimmtier is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,084 Spielzeug niches · +19 vs the category median of 4362
- Market size
- €234K/yr729K searches / yr
- 90-day growth
- +704.7%search demand this quarter
- Competition
- 41%top-5 click share · 13 brands · 223 sellers
Flapen Score
Schwimmtier against its category
The dotted line is the Spielzeug average. Past it, Schwimmtier is stronger. Inside it, weaker.
Market
The Schwimmtier market on Amazon at a glance
Shoppers on Amazon Germany searched for Schwimmtier 729K times last year and spent an estimated €234K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 729K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +704.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €234K a year.
- Searches, last 12 months
- 729K
- Growth, 90 days vs prior 90
- +704.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- €234Ka year
- Peak month
- June26.6× the quietest month
- Top search term
- schwimmtiere für den pool113K searches a year
02 · Price
A sale here is worth €15.14.
Listings sell for €15.14 on average, from €4.11 to €80.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €15.14 that is €4K to €8K a year per listing.
- Average price
- €15.14inside the $15 to $100 sweet spot
- Price range
- €4.11–€80.54
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€8K
- Returns
- 1.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #33 within Sport & Outdoor. It carries 4,043 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 98%
- Out of stock, average day
- 0.3%
- Average rank
- #33in Sport & Outdoor
- Average rating
- 4.27 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,043per listing
- Listings tracked
- 41
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Schwimmtier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
223
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
41%
Top 20: 82%
Open market
5%
- Brand 166%
- Brand 217%
- Brand 36%
- Brand 43%
- Brand 52%
- Brand 61%
- Open — no brand owns it (7 brands, 5%)
Demand
Schwimmtier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 26.6×
Search terms
Top Schwimmtier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- schwimmtiere für den pool113K/yr
- schwimmtier114K/yr
- luftmatratze kinder68K/yr
- luftmatratze pool kinder41K/yr
- wassertiere aufblasbar43K/yr
- pool tiere32K/yr
- schwimmtiere38K/yr
- pool tiere aufblasbar31K/yr
- floatie23K/yr
- aufblasbare tiere für pool25K/yr
Reviews and returns
What reviews say buyers love and hate about Schwimmtier
We read the reviews and the return reasons for every product selling here.
“Haltbarkeit schlecht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schwimmtier questions
Answered from the same tracked data.