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Schwimmring Baby

Maybe

Search demand grew +221.7% this quarter. But buyers convert on only 2.1% of searches, so Schwimmring Baby is a Maybe.

Filters Trending
Flapen Score
60
60 / 100
Top 5% of 2,084 Spielzeug niches · +17 vs the category median of 43
Market size
€399K/yr1.2M searches / yr
90-day growth
+221.7%search demand this quarter
Competition
64%top-5 click share · 16 brands · 112 sellers

Flapen Score

Schwimmring Baby against its category

The dotted line is the Spielzeug average. Past it, Schwimmring Baby is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schwimmring Baby market on Amazon at a glance

Shoppers on Amazon Germany searched for Schwimmring Baby 1.2M times last year and spent an estimated €399K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +221.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €399K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+221.7%
Conversion, latest week
2.1%
Market size, estimated
€399Ka year
Peak month
June8.7× the quietest month
Top search term
schwimmring baby288K searches a year

02 · Price

A sale here is worth €15.51.

Listings sell for €15.51 on average, from €6.19 to €33.55. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At €15.51 that is €31K to €39K a year per listing.

Average price
€15.51inside the $15 to $100 sweet spot
Price range
€6.19–€33.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
€31K–€39K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #27 within Sport & Outdoor. It carries 1,949 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
2.4%
Average rank
#27in Sport & Outdoor
Average rating
4.18 starsAmazon Germany average 4.37 stars
Average reviews
1,949per listing
Listings tracked
20

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Schwimmring Baby products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

€0€40K€80K€120K€160K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

112

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

18%

  • EDWEKIN36%
  • Intex17%
  • Jiahuade10%
  • FREDS SWIM ACADEMY8%
  • Bestway8%
  • UMELOK3%
  • Open — no brand owns it (10 brands, 18%)

Demand

Schwimmring Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.7×

Search terms

Top Schwimmring Baby search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • schwimmring baby288K/yr
  • baby schwimmring163K/yr
  • baby schwimmring mit sonnendach98K/yr
  • schwimmring ab 1 jahr108K/yr
  • schwimmreifen baby65K/yr
  • schwimmring baby mit sonnendach40K/yr
  • schwimmhilfe baby ab 1 jahr63K/yr
  • schwimmring ab 2 jahre46K/yr
  • baby schwimmring ab 6 monate59K/yr
  • baby schwimmring ab 3 monate65K/yr

Reviews and returns

What reviews say buyers love and hate about Schwimmring Baby

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
34%of negative reviews mention “Gesamtgröße”
2.3%of orders come back
“Der "Schwimmring" ist so klein”
A buyer, on “Gesamtgröße”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schwimmring Baby questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data