Schwimmring
PassSchwimmring scores 67 out of 100, a Pass. Shoppers spend an estimated $296K a year here, search demand grew +473.0% this quarter, and an estimated 1.2% of orders come back.
- Flapen Score
- 67 / 100Top 2% of 2,084 Spielzeug niches · +24 vs the category median of 4367
- Market size
- €296K/yr1.2M searches / yr
- 90-day growth
- +473.0%search demand this quarter
- Competition
- 35%top-5 click share · 21 brands · 167 sellers
Flapen Score
Schwimmring against its category
The dotted line is the Spielzeug average. Past it, Schwimmring is stronger. Inside it, weaker.
Market
The Schwimmring market on Amazon at a glance
Shoppers on Amazon Germany searched for Schwimmring 1.2M times last year and spent an estimated €296K. The top 5 brands take 78% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +473.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €296K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +473.0%
- Conversion, latest week
- 2.6%
- Market size, estimated
- €296Ka year
- Peak month
- July17.8× the quietest month
- Top search term
- schwimmring335K searches a year
02 · Price
A sale here is worth €9.54.
Listings sell for €9.54 on average, from €1.89 to €33.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €9.54 that is €5K to €7K a year per listing.
- Average price
- €9.54under the $15 to $100 sweet spot
- Price range
- €1.89–€33.46
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €5K–€7K
- Returns
- 1.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #47 within Sport & Outdoor. It carries 1,854 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 8.5%
- Average rank
- #47in Sport & Outdoor
- Average rating
- 4.08 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,854per listing
- Listings tracked
- 49
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Schwimmring products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
167
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
35%
Top 20: 76%
Open market
17%
- Brand 132%
- Brand 220%
- Brand 313%
- Brand 48%
- Brand 55%
- Brand 65%
- Open — no brand owns it (15 brands, 17%)
Demand
Schwimmring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 17.8×
Search terms
Top Schwimmring search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- schwimmring335K/yr
- schwimmring erwachsene211K/yr
- schwimmreifen erwachsene143K/yr
- schwimmreifen139K/yr
- schwimmring kinder 3-6 jahre97K/yr
- schwimmreifen kinder 3-6 jahre51K/yr
- schwimmring kinder42K/yr
- schwimmreifen kinder33K/yr
- schwimmring groß17K/yr
- kinder schwimmring16K/yr
Reviews and returns
What reviews say buyers love and hate about Schwimmring
We read the reviews and the return reasons for every product selling here.
“Kleiner als gedacht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schwimmring questions
Answered from the same tracked data.