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Schwert Kinder

Maybe

The top 5 products take only 30% of clicks. But demand is soft, at -36.4% this quarter, so Schwert Kinder is a Maybe.

Flapen Score
51
51 / 100
Top 19% of 2,084 Spielzeug niches · +8 vs the category median of 43
Market size
€32K/yr130K searches / yr
90-day growth
-36.4%search demand this quarter
Competition
30%top-5 click share · 35 brands · 65 sellers

Flapen Score

Schwert Kinder against its category

The dotted line is the Spielzeug average. Past it, Schwert Kinder is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schwert Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Schwert Kinder 130K times last year and spent an estimated €32K. The top 5 brands take 58% of clicks. Demand peaks in Feb–Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-36.4%
Conversion, latest week
1.6%
Market size, estimated
€32Ka year
Peak month
February4.5× the quietest month
Top search term
schwert kinder50K searches a year

02 · Price

A sale here is worth €15.47.

Listings sell for €15.47 on average, from €4.14 to €43.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €15.47 that is €0 to €2K a year per listing.

Average price
€15.47inside the $15 to $100 sweet spot
Price range
€4.14–€43.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #168 within Spielzeug Waffen. It carries 321 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
79%
Out of stock, average day
12.7%
Average rank
#168in Spielzeug Waffen
Average rating
4.18 starsAmazon Germany average 4.37 stars
Average reviews
321per listing
Listings tracked
56

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Schwert Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

65

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

30%

Top 20: 70%

Open market

38%

  • Brand 129%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Schwert Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 4.5×

Search terms

Top Schwert Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schwert kinder50K/yr
  • schaumstoff schwert14K/yr
  • spielzeug schwert10K/yr
  • kinder schwert7K/yr
  • schwerter für kinder8K/yr
  • ritterschwert kinder9K/yr
  • schaumstoff schwert kinder6K/yr
  • schwert schaumstoff5K/yr
  • kinderschwert6K/yr
  • schwert kinder schaumstoff5K/yr

Reviews and returns

What reviews say buyers love and hate about Schwert Kinder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Spaß/Unterhaltungserlebnis”
30%of negative reviews mention “Haltbarkeit”
2.4%of orders come back
“Kaputt nach 5 Minuten”
A buyer, on “Haltbarkeit”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Schwert Kinder questions

Answered from the same tracked data.