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Schwarzer Peter

prices mostly outside the sweet spot ($2.37–$9.62) — Schwarzer Peter doesn't clear our bar today.

Flapen Score

32
Skip it

Ranks 1,833 of 2,084 Spielzeug niches · −11 vs the category median of 43

Market size 25Growth 7Conversion 84Competition 20Returns 99Price range 0Avg price 12Brand share 5Review moat 62Quality gap 16
This niche Category average · 2,084 niches

Is Schwarzer Peter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schwarzer Peter is a €102K/yr Amazon Germany market (251K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Schwarzer Peter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.6% over the last 90 days and 9.2% of searches end in a purchase.

€102K

revenue / yr

Units sold / yr25K
Search volume / yr-35.6%251K
Conversion rate9.2%
Avg price€4.41

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 104
Top-5 product click share76%
Open market2%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement27%
New entrants (1y)1· 1 succeeded
Avg rating4.8★
Avg reviews1,031

Top Schwarzer Peter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

€0€10K€20K€31K€41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

104

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Ravensburger44%
  • moses22%
  • ASS17%
  • LIKARTO12%
  • Piatnik3%
  • ASS Altenburger Spielkarten2%
  • Open — no brand owns it (0%)

Schwarzer Peter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume251KCVR9.2%Products11Brands6Top 5 Brands98%OOS Rate0.0%Rating4.8★Reviews1,031Avg BSR#296
8K6KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Top Schwarzer Peter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schwarzer peter kartenspiel161K/yr
  • schwarzer peter56K/yr
  • schwarzer peter kartenspiel ab 312K/yr
  • schwarzer peter kartenspiel ab 67K/yr
  • schwarzer peter kartenspiel für kinder10K/yr
  • kartenspiel schwarzer peter6K/yr

What reviews say buyers love and hate about Schwarzer Peter

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Spaß/Unterhaltungserlebnis53%

Kartenspiel super

Qualität insgesamt9%

Gutes Produkt

Design insgesamt8%

moderne Design mit der lustigen Katzenfigur – das kommt bei Kindern richtig gut an.

beworben Vs Tatsächliches Produkt7%

Genau so wie es sein sollte

Sammlungsobjekte6%

Sehr schöne karten

What buyers complain about

85% of reviews
Qualität insgesamt19%

Schlechte Qualität

beworben Vs Tatsächliches Produkt13%

Fehlanzeige

Haftung/Klebrigkeit13%

kleben fast förmlich aneinander

Dicke10%

Zu dünne Karten

Stärke6%

Kartenpapier viel zu dünn und instabil

Schwarzer Peter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
25%
2Geschenk Zweck
14%
3Qualität insgesamt
12%
4Produktzustand
11%
5beworben Vs Tatsächliches Produkt
6%

Common Schwarzer Peter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schwarzer Peter 32/100 on Amazon Germany — Skip it. The niche generates €102K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -35.6% over the last 90 days.
Search demand for Schwarzer Peter on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.4× the quietest.