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Schultüte Einhorn

Maybe

Search demand grew +130.2% this quarter. But shoppers spend an estimated $15K a year here, so Schultüte Einhorn is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 2,084 Spielzeug niches · +20 vs the category median of 43
Market size
€15K/yr133K searches / yr
90-day growth
+130.2%search demand this quarter
Competition
23%top-5 click share · 28 brands · 72 sellers

Flapen Score

Schultüte Einhorn against its category

The dotted line is the Spielzeug average. Past it, Schultüte Einhorn is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schultüte Einhorn market on Amazon at a glance

Shoppers on Amazon Germany searched for Schultüte Einhorn 133K times last year and spent an estimated €15K. The top 5 brands take 64% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +130.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €15K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+130.2%
Conversion, latest week
0.6%
Market size, estimated
€15Ka year
Peak month
August38.5× the quietest month
Top search term
schultüte mädchen 85 cm32K searches a year

02 · Price

A sale here is worth €19.55.

Listings sell for €19.55 on average, from €4.18 to €88.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €19.55 that is €0 to €2K a year per listing.

Average price
€19.55inside the $15 to $100 sweet spot
Price range
€4.18–€88.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #221 within Schulbedarf. It carries 294 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
29%
Out of stock, average day
5.0%
Average rank
#221in Schulbedarf
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
294per listing
Listings tracked
94

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Schultüte Einhorn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

72

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

23%

Top 20: 55%

Open market

28%

  • Brand 120%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Schultüte Einhorn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 38.5×

Search terms

Top Schultüte Einhorn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schultüte mädchen 85 cm32K/yr
  • zuckertüte mädchen 85 cm18K/yr
  • schultüte regenbogen12K/yr
  • schultüte mädchen 70cm14K/yr
  • schultüte 85 cm mädchen13K/yr
  • schultüte mädchen groß14K/yr
  • schultüte mädchen regenbogen6K/yr
  • schultüte 70 cm mädchen9K/yr
  • schultüte groß mädchen7K/yr
  • kindergartentüte mädchen9K/yr

Reviews and returns

What reviews say buyers love and hate about Schultüte Einhorn

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “beworben Vs Tatsächliches Produkt”
1.1%of orders come back
“Ich finde es sehr ärgerlich, dass man die Artikel mit Foto so aufpeppt, obwohl es nicht der Wahrheit entspricht”
A buyer, on “beworben Vs Tatsächliches Produkt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Schultüte Einhorn questions

Answered from the same tracked data.