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Schlumpfmütze

Schlumpfmütze shows a thin review moat (55 avg reviews), but soft demand (-82.9% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 19% of 2,084 Spielzeug niches · +8 vs the category median of 43

Market size 17Growth 0Conversion 21Competition 55Returns 86Price range 85Avg price 95Brand share 63Review moat 97Quality gap 90
This niche Category average · 2,084 niches

Is Schlumpfmütze profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schlumpfmütze is a €68K/yr Amazon Germany market (155K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 51/100.

Schlumpfmütze: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -82.9% over the last 90 days and 1.7% of searches end in a purchase.

€68K

revenue / yr

Units sold / yr2K
Search volume / yr-82.9%155K
Conversion rate1.7%
Avg price€25.49

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers13 · 50
Top-5 product click share52%
Open market33%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement71%
New entrants (1y)10· 1 succeeded
Avg rating4.1★
Avg reviews55

Top Schlumpfmütze products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€6K€8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 flat

Sellers

50

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

25%

  • OppoSuits21%
  • W WIDMANN MILANO Party Fashion15%
  • Funidelia14%
  • PartyMagix8%
  • Partychimp8%
  • MC-Trend8%

Schlumpfmütze demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume155KCVR1.7%Products28Brands13Top 5 Brands67%OOS Rate30.6%Rating4.1★Reviews55Avg BSR#2,583
23K18KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 18.1×

Top Schlumpfmütze search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schlumpf kostüm72K/yr
  • schlümpfe kostüm24K/yr
  • papa schlumpf kostüm12K/yr
  • schlumpfkostüm8K/yr
  • schlumpf kostüm kinder16K/yr
  • schlumpf kostüm erwachsene9K/yr
  • kostüm schlumpf5K/yr
  • schlümpfe kostüm erwachsene5K/yr
  • papa schlumpf kostüm erwachsene3K/yr

What reviews say buyers love and hate about Schlumpfmütze

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Preis-Leistungs-Verhältnis22%

Für den Preis absolut in Ordnung

beworben Vs Tatsächliches Produkt19%

Der Artikel ist so wie beschrieben

Gesamtgröße19%

Passt perfekt

Farbe13%

Gute Qualität, tolle Farben

Dehnbarkeit/Erweiterbarkeit/Elastizität9%

Gummiband welches sehr elastisch ist

What buyers complain about

93% of reviews
Gesamtgröße21%

War gut, bisschen groß geschnitten

Qualität insgesamt21%

Viel zu teuer für die schlechte Qualität

Preis-Leistungs-Verhältnis21%

Für diesen Preis nicht empfehlenswert

beworben Vs Tatsächliches Produkt14%

Nicht wie abgebildet

Feucht/Trocken14%

Leider war sie so feucht dass man ihre Flecken im Schritt gesehen hat

Schlumpfmütze return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
68%
2Qualität insgesamt
12%
3Materialqualität
5%
4Dünn
3%
5Nähen/Finish/Polieren
3%

Common Schlumpfmütze questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schlumpfmütze 51/100 on Amazon Germany — Worth a look. The niche generates €68K/yr across 28 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved -82.9% over the last 90 days.
Search demand for Schlumpfmütze on Amazon Germany peaks in Jan–Feb–Mar, where the busiest month runs 18.1× the quietest.