- Flapen Score
- 44 / 100Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 4344
- Market size
- €476K/yr3.9M searches / yr
- 90-day growth
- -95.1%search demand this quarter
- Competition
- 69%top-5 click share · 6 brands · 54 sellers
Flapen Score
Schlitten against its category
The dotted line is the Spielzeug average. Past it, Schlitten is stronger. Inside it, weaker.
Market
The Schlitten market on Amazon at a glance
Shoppers on Amazon Germany searched for Schlitten 3.9M times last year and spent an estimated €476K. The top 5 brands take 99% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -95.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €476K a year.
- Searches, last 12 months
- 3.9M
- Growth, 90 days vs prior 90
- -95.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €476Ka year
- Peak month
- January215.6× the quietest month
- Top search term
- slee100K searches a year
02 · Price
A sale here is worth €63.97.
Listings sell for €63.97 on average, from €14.69 to €88.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €63.97 that is €64K to €80K a year per listing.
- Average price
- €63.97inside the $15 to $100 sweet spot
- Price range
- €14.69–€88.90
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €64K–€80K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 5% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #22 within Sport & Outdoor. It carries 288 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 5%
- Out of stock, average day
- 5.8%
- Average rank
- #22in Sport & Outdoor
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 288per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Schlitten products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
54
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Brand 133%
- Brand 223%
- Brand 321%
- Brand 419%
- Brand 52%
- Brand 61%
Demand
Schlitten search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 215.6×
Search terms
Top Schlitten search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- slee100K/yr
- schlitten1.7M/yr
- schlitten holz131K/yr
- schlitten kinder639K/yr
- holzschlitten208K/yr
- sled20K/yr
- schlitten mit lenkrad210K/yr
- rodel44K/yr
- lenkschlitten176K/yr
- sledge25K/yr
Reviews and returns
What reviews say buyers love and hate about Schlitten
We read the reviews and the return reasons for every product selling here.
“Schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schlitten questions
Answered from the same tracked data.








