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Schleimlabor

Fail

The top 5 brands take 98% of clicks, so Schleimlabor is a Fail.

Flapen Score
46
46 / 100
Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43
Market size
€93K/yr341K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
48%top-5 click share · 7 brands · 120 sellers

Flapen Score

Schleimlabor against its category

The dotted line is the Spielzeug average. Past it, Schleimlabor is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schleimlabor market on Amazon at a glance

Shoppers on Amazon Germany searched for Schleimlabor 341K times last year and spent an estimated €93K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €93K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
1.9%
Market size, estimated
€93Ka year
Peak month
December6.1× the quietest month
Top search term
woozle goozle218K searches a year

02 · Price

A sale here is worth €14.39.

Listings sell for €14.39 on average, from €6.38 to €35.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €14.39 that is €1K to €4K a year per listing.

Average price
€14.39under the $15 to $100 sweet spot
Price range
€6.38–€35.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #245 within Experimentieren & Forschen. It carries 364 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
2.0%
Average rank
#245in Experimentieren & Forschen
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
364per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Schleimlabor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

120

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 98%

Open market

1%

  • Brand 181%
  • Brand 26%
  • Brand 36%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Schleimlabor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Schleimlabor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • woozle goozle218K/yr
  • woozle goozle experimente68K/yr
  • schleimlabor19K/yr
  • woozle9K/yr
  • schleimlabor für kinder9K/yr
  • schleim labor8K/yr
  • wozzel gozzel7K/yr
  • kosmos schleimlabor3K/yr

Reviews and returns

What reviews say buyers love and hate about Schleimlabor

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Spaß/Unterhaltungserlebnis”
14%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.7%of orders come back
“Irreführende Abbildung”
A buyer, on “beworben Vs Tatsächliches Produkt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Schleimlabor questions

Answered from the same tracked data.