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Schiebetier

Fail

Demand is soft, at -28.4% this quarter, so Schiebetier is a Fail.

Flapen Score
45
45 / 100
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size
€57K/yr141K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
46%top-5 click share · 12 brands · 126 sellers

Flapen Score

Schiebetier against its category

The dotted line is the Spielzeug average. Past it, Schiebetier is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schiebetier market on Amazon at a glance

Shoppers on Amazon Germany searched for Schiebetier 141K times last year and spent an estimated €57K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
2.0%
Market size, estimated
€57Ka year
Peak month
December3.1× the quietest month
Top search term
schiebetier37K searches a year

02 · Price

A sale here is worth €20.20.

Listings sell for €20.20 on average, from €8.09 to €124.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €20.20 that is €0 to €2K a year per listing.

Average price
€20.20inside the $15 to $100 sweet spot
Price range
€8.09–€124.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #349 within Baby- & Kleinkindspielzeug. It carries 905 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
63%
Out of stock, average day
6.4%
Average rank
#349in Baby- & Kleinkindspielzeug
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
905per listing
Listings tracked
27

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Schiebetier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

126

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

13%

  • Brand 131%
  • Brand 221%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Schiebetier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Schiebetier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schiebetier37K/yr
  • schiebetiere ab 1 jahr34K/yr
  • schiebespielzeug17K/yr
  • schiebespielzeug ab 1 jahr13K/yr
  • laufente11K/yr
  • schiebetier holz8K/yr
  • laufente holz5K/yr
  • goki schiebetier5K/yr
  • watschelente aus holz6K/yr
  • schiebeente4K/yr

Reviews and returns

What reviews say buyers love and hate about Schiebetier

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Spaß/Unterhaltungserlebnis”
27%of negative reviews mention “Haltbarkeit”
1.8%of orders come back
“kaputt”
A buyer, on “Haltbarkeit”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Schiebetier questions

Answered from the same tracked data.