Is Schaukelpferd profitable to sell on Amazon Germany?

Flapen scores Schaukelpferd 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €117K a year across 63 tracked products. 0 of the 12 products launched in the last year cleared the first-year sales bar. Search demand grew -32.1% in the last 90 days.

How competitive is the Schaukelpferd niche on Amazon Germany?

25 brands and 115 sellers compete in Schaukelpferd on Amazon Germany. The top 5 Schaukelpferd products take 34% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Schaukelpferd?

Schaukelpferd buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and Preis-Leistungs-Verhältnis. An estimated 1.2% of orders come back.

When does demand for Schaukelpferd peak?

Search demand for Schaukelpferd on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 4.8× the quietest.

What does it cost to enter the Schaukelpferd niche?

Schaukelpferd sells for €61.02 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.99 to €125.95. The average product has 605 reviews, the count a new listing must catch up to.

Schaukelpferd

Maybe

An estimated 1.2% of orders come back. But buyers convert on only 0.4% of searches, so Schaukelpferd is a Maybe.

Filters High Price Out of Stock

Flapen Score: 50
50 / 100Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 43
Market size: €117K/yr479K searches / yr
90-day growth: -32.1%search demand this quarter
Competition: 34%top-5 click share · 25 brands · 115 sellers

Flapen Score

Schaukelpferd against its category

The dotted line is the Spielzeug average. Past it, Schaukelpferd is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Schaukelpferd market on Amazon at a glance

Shoppers on Amazon Germany searched for Schaukelpferd 479K times last year and spent an estimated €117K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €117K a year.

Searches, last 12 months: 479K
Growth, 90 days vs prior 90: -32.1%
Conversion, latest week: 0.4%
Market size, estimated: €117Ka year
Peak month: November4.8× the quietest month
Top search term: schaukelpferd154K searches a year

02 · Price

A sale here is worth €61.02.

Listings sell for €61.02 on average, from €5.99 to €125.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €61.02 that is €0 to €6K a year per listing.

Average price: €61.02inside the $15 to $100 sweet spot
Price range: €5.99–€125.95
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€6K
Returns: 1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #301 within Baby- & Kleinkindspielzeug. It carries 605 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 57%
Out of stock, average day: 23.4%
Average rank: #301in Baby- & Kleinkindspielzeug
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 605per listing
Listings tracked: 63

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 12
Successful launches: 0Amazon's first-year sales bar
Average brand age: 53 months

Products

Top Schaukelpferd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

115

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

34%

Top 20: 67%

Open market

28%

Brand 122%
Brand 216%
Brand 311%
Brand 410%
Brand 58%
Brand 65%

Demand

Schaukelpferd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Schaukelpferd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schaukelpferd154K/yr -47.4%0.3% conv.
schaukelpferd ab 1 jahr88K/yr -8.4%0.4% conv.
schaukeltier79K/yr -43.0%0.2% conv.
schaukeltier ab 1 jahr46K/yr -27.6%0.3% conv.
schaukelpferd holz21K/yr -9.0%0.2% conv.
schaukelpferd ab 2 jahre26K/yr -32.3%0.7% conv.
schaukelpferd ab 3 jahre18K/yr -13.8%0.6% conv.
schaukeltier baby15K/yr -23.5%0.5% conv.
schaukelpferd baby12K/yr -36.4%0.3% conv.
rocking horse7K/yr -13.3%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Schaukelpferd

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Spaß/Unterhaltungserlebnis”

17%of negative reviews mention “Gesamtgröße”

1.2%of orders come back

“zu gross daher nicht mehr geeignet”

A buyer, on “Gesamtgröße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Schaukelpferd questions

Answered from the same tracked data.

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