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scharade

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 8Conversion 59Competition 4Returns 95Price range 54Avg price 83Brand share 0Review moat 25Quality gap 24

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great€18.31

avg listing price — sweet spot $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Price range

Good€7.68–€23.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,979.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-33.9%

90-day search growth — must beat 0% to launch

Market size

Bad€25K

€25K/yr · 26K searches

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, scharade is a €25K/yr Amazon Germany market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

scharade market data

Units sold / yr
2K–2K
avg 250–500/product
Revenue / yr
€27K–€37K
units × avg price
Conversion rate
5.1%
Avg BSR
#1,680
Page quality
0%
Prime
83%
Sponsored
50%
Out of stock
0.0%
Avg brand age
41 months
Avg seller age
195 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • PEKULI GAMES58%
  • ZENAGAME18%
  • Urban Backwoods11%
  • Glop7%
  • Piatnik5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.9% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.6×

Top scharade search terms

  • scharade11K/yr
  • guess what spiel6K/yr
  • guess what5K/yr
  • scharade spiel erwachsene4K/yr
All search terms

Top scharade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€4K30%€7K45%€11K60%€15K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about scharade

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis76%

“Lustig”

Benutzerfreundlichkeit6%

“Fördert dich zu öffnen”

beworben Vs Tatsächliches Produkt4%

“Macht was es soll”

Produktzustand4%

“Ein alter Klassiker, neu aufgelegt und verbessert”

Kreativität3%

“Für Kreative Leute”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“Die Regeln sind kinderleicht”

Qualität insgesamt2%

“Gute Qualität”

Quizspiele2%

“Guess What ist ein lustiges und kurzweiliges Spiel mit einfachen Regeln und viel Abwechslung”

What buyers complain about

Spaß/Unterhaltungserlebnis25%

“Eher langweilig gewesen”

Hartes Gefühl13%

“Auf der einen Seite sind diese zu schwierig”

Geschenk Zweck13%

“würden wir nicht nochmal kaufen oder verschenken.”

Qualität insgesamt8%

“Billig, Billiger, am Billigsten”

Funktionalität insgesamt8%

“Die mitgelieferte Stoppuhr, ist nicht konstant und bleibt die Hälfte der Zeit hängen, weil der Sand nicht fein genug ist”

Preis-Leistungs-Verhältnis8%

“auf keinen Fall für 20€”

Anleitung/Benutzerhandbuch/Fehlerbehebung8%

“Unverständliche Anleitung”

Top return reasons

Geschenk Zweck25%
Gesamtgröße17%
Kompatibilität – insgesamt17%
Funktionalität insgesamt13%
Produktzustand8%
Preis-Leistungs-Verhältnis8%
Spaß/Unterhaltungserlebnis8%
Defekt Material/Teile4%

Common questions

Is scharade profitable to sell on Amazon Germany?
The niche generates €25K/yr across 6 tracked products. 90-day search growth is -33.9%. Flapen's verdict: Skip it (29/100).
How competitive is the scharade niche?
5 brands and 66 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in scharade?
Top complaints mined from reviews: Spaß/Unterhaltungserlebnis, Hartes Gefühl, Geschenk Zweck. The return rate is 1.0%.
When does demand for scharade peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 8.6× the quietest.
What does it cost to enter the scharade niche?
Listings span €7.68–€23.57; the average listing price is €18.31 (sweet spot $15–$100). The average incumbent carries 3,979 reviews — the moat a new listing must climb.