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Schachspiel

Schachspiel shows a sweet-spot price point ($27.83 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 5% of 2,084 Spielzeug niches · +17 vs the category median of 43

Market size 91Growth 13Conversion 39Competition 61Returns 81Price range 89Avg price 95Brand share 81Review moat 46Quality gap 42
This niche Category average · 2,084 niches

Is Schachspiel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schachspiel is a €1.8M/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Schachspiel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.1% over the last 90 days and 3.1% of searches end in a purchase.

€1.8M

revenue / yr

Units sold / yr60K
Search volume / yr-24.1%2.0M
Conversion rate3.1%
Avg price€27.83

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers21 · 34
Top-5 product click share49%
Open market46%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement91%
New entrants (1y)5· 3 succeeded
Avg rating4.5★
Avg reviews1,876

Top Schachspiel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€70K€140K€210K€280K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

34

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

49%

Top 20: 87%

Open market

35%

  • OOCOME25%
  • --11%
  • Peradix9%
  • talifoca7%
  • Aissom7%
  • A&A6%

Schachspiel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR3.1%Products33Brands21Top 5 Brands54%OOS Rate6.9%Rating4.5★Reviews1,876Avg BSR#35
80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Top Schachspiel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schachspiel530K/yr
  • schachbrett426K/yr
  • schach364K/yr
  • chess88K/yr
  • chess board81K/yr
  • schachbrett holz94K/yr
  • schachspiel holz66K/yr
  • reiseschach38K/yr
  • chess set33K/yr
  • schachspiel kinder48K/yr

What reviews say buyers love and hate about Schachspiel

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt30%

it is a wonderfull quality

Preis-Leistungs-Verhältnis13%

Top chessboard with an excellent price-performance ratio

Magnetische Stärke/Adsorption11%

Magneten sind sehr cool

Spaß/Unterhaltungserlebnis7%

Mega cooles Spiel

beworben Vs Tatsächliches Produkt6%

Es ist wie bestellt

What buyers complain about

78% of reviews
Qualität insgesamt29%

Qualität ungenügend

Gesamtgröße14%

Nicht Passend

Magnetische Stärke/Adsorption13%

Ultra schwache Magneten

Preis-Leistungs-Verhältnis6%

Dafür sind dann 26 Euro echt zu teuer

Geruch4%

Stinkt fürchterlich

Schachspiel return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
25%
2Qualität insgesamt
19%
3Magnetische Stärke/Adsorption
13%
4Materialqualität
7%
5Defekt Material/Teile
7%

Common Schachspiel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schachspiel 60/100 on Amazon Germany — Worth a look. The niche generates €1.8M/yr across 33 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -24.1% over the last 90 days.
Search demand for Schachspiel on Amazon Germany peaks in Nov–Dec, where the busiest month runs 3.0× the quietest.