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Rummy

soft demand (-29.7% this quarter) — Rummy doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43

Market size 34Growth 10Conversion 58Competition 23Returns 91Price range 80Avg price 95Brand share 40Review moat 44Quality gap 21
This niche Category average · 2,084 niches

Is Rummy profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rummy is a €163K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.

Rummy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.7% over the last 90 days and 5.0% of searches end in a purchase.

€163K

revenue / yr

Units sold / yr6K
Search volume / yr-29.7%138K
Conversion rate5.0%
Avg price€23.77

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers11 · 115
Top-5 product click share72%
Open market19%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement53%
New entrants (1y)3· 1 succeeded
Avg rating4.7★
Avg reviews2,083

Top Rummy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

€0€16K€33K€49K€65K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

115

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

  • Schmidt42%
  • Jumbo19%
  • WOODTASTIC7%
  • SOOPOTAY7%
  • Goliath6%
  • noris6%
  • Open — no brand owns it (5 brands, 13%)

Rummy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume138KCVR5.0%Products15Brands11Top 5 Brands81%OOS Rate0.0%Rating4.7★Reviews2,083Avg BSR#88
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.0×

Top Rummy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rummy93K/yr
  • rummy spiel29K/yr
  • rummi7K/yr
  • rommy5K/yr
  • my rummy4K/yr

What reviews say buyers love and hate about Rummy

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Spaß/Unterhaltungserlebnis43%

GG good game

Qualität insgesamt23%

Super Quality

Portabilität6%

Reisespiel

Gesamtgröße5%

Passt

Preis-Leistungs-Verhältnis4%

Preiswertes Spiel

What buyers complain about

75% of reviews
Gesamtgröße20%

Spielsteine sind halb so groß wie normal

Qualität insgesamt15%

Die Qualität wäre aber in Ordnung gewesen

Farbe14%

Ich hatte das gleiche Problem wie in vielen Rezensionen, dass die beiden Joker eine etwas andere Farbe haben

Defekt Material/Teile7%

Stein defekt

Produktzustand7%

Nicht neu

Rummy return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
47%
2Produktzustand
8%
3Geschenk Zweck
7%
4Defekt Material/Teile
7%
5beworben Vs Tatsächliches Produkt
4%

Common Rummy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rummy 42/100 on Amazon Germany — Skip it. The niche generates €163K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -29.7% over the last 90 days.
Search demand for Rummy on Amazon Germany peaks in Jan–Dec, where the busiest month runs 3.0× the quietest.