Is Rummy profitable to sell on Amazon Germany?

Flapen scores Rummy 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €163K a year across 15 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -29.7% in the last 90 days.

How competitive is the Rummy niche on Amazon Germany?

11 brands and 115 sellers compete in Rummy on Amazon Germany. The top 5 Rummy products take 72% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Rummy?

Rummy buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and Farbe. An estimated 1.2% of orders come back.

When does demand for Rummy peak?

Search demand for Rummy on Amazon Germany peaks in Jan–Dec, and the busiest month runs 3.0× the quietest.

What does it cost to enter the Rummy niche?

Rummy sells for €23.77 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.32 to €55.65. The average product has 2,083 reviews, the count a new listing must catch up to.

Rummy

Fail

Demand is soft, at -29.7% this quarter, so Rummy is a Fail.

Flapen Score: 42
42 / 100Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43
Market size: €163K/yr138K searches / yr
90-day growth: -29.7%search demand this quarter
Competition: 72%top-5 click share · 11 brands · 115 sellers

Flapen Score

Rummy against its category

The dotted line is the Spielzeug average. Past it, Rummy is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Rummy market on Amazon at a glance

Shoppers on Amazon Germany searched for Rummy 138K times last year and spent an estimated €163K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €163K a year.

Searches, last 12 months: 138K
Growth, 90 days vs prior 90: -29.7%
Conversion, latest week: 5.0%
Market size, estimated: €163Ka year
Peak month: December3.0× the quietest month
Top search term: rummy93K searches a year

02 · Price

A sale here is worth €23.77.

Listings sell for €23.77 on average, from €5.32 to €55.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €23.77 that is €6K to €12K a year per listing.

Average price: €23.77inside the $15 to $100 sweet spot
Price range: €5.32–€55.65
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: €6K–€12K
Returns: 1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Brettspiele. It carries 2,083 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings: 53%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #88in Brettspiele
Average rating: 4.66 starsAmazon Germany average 4.37 stars
Average reviews: 2,083per listing
Listings tracked: 15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 49 months

Products

Top Rummy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

115

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

Brand 142%
Brand 219%
Brand 37%
Brand 47%
Brand 56%
Brand 66%
Open — no brand owns it (5 brands, 13%)

Demand

Rummy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Rummy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

rummy93K/yr -31.3%3.4% conv.
rummy spiel29K/yr -30.8%3.2% conv.
rummi7K/yr -9.6%2.2% conv.
rommy5K/yr -14.3%3.9% conv.
my rummy4K/yr -31.9%6.5% conv.

Reviews and returns

What reviews say buyers love and hate about Rummy

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Spaß/Unterhaltungserlebnis”

20%of negative reviews mention “Gesamtgröße”

1.2%of orders come back

“Spielsteine sind halb so groß wie normal”

A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Rummy questions

Answered from the same tracked data.

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