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Rummikub

soft demand (-23.1% this quarter) — Rummikub doesn't clear our bar today.

Flapen Score

46
Skip it

Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43

Market size 80Growth 13Conversion 58Competition 21Returns 90Price range 71Avg price 93Brand share 17Review moat 42Quality gap 23
This niche Category average · 2,084 niches

Is Rummikub profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rummikub is a €1.1M/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.

Rummikub: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.1% over the last 90 days and 5.0% of searches end in a purchase.

€1.1M

revenue / yr

Units sold / yr50K
Search volume / yr-23.1%1.0M
Conversion rate5.0%
Avg price€22.02

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 119
Top-5 product click share75%
Open market7%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement47%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews2,333

Top Rummikub products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

€0€114K€229K€343K€457K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

119

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • Jumbo46%
  • Schmidt21%
  • Goliath19%
  • SOOPOTAY5%
  • WOODTASTIC3%
  • noris3%
  • Open — no brand owns it (2 brands, 4%)

Rummikub demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR5.0%Products15Brands8Top 5 Brands93%OOS Rate0.0%Rating4.6★Reviews2,333Avg BSR#61
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Top Rummikub search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rummikub431K/yr
  • rummikub spiel original156K/yr
  • rummy cup133K/yr
  • rummy93K/yr
  • rommycup43K/yr
  • rummy cup original44K/yr
  • rummy spiel29K/yr
  • rummikub spiel34K/yr
  • rummy cup spiel6K/yr
  • rome cup spiel8K/yr

What reviews say buyers love and hate about Rummikub

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Spaß/Unterhaltungserlebnis46%

GG good game

Qualität insgesamt19%

Super Quality

Gesamtgröße6%

Passt

Portabilität6%

Reisespiel

beworben Vs Tatsächliches Produkt3%

Alles bestens so wie beschrieben

What buyers complain about

71% of reviews
Farbe18%

Das Gelb könnte noch etwas kräftiger sein

Gesamtgröße16%

Spielsteine sind halb so groß wie normal

Qualität insgesamt11%

Die Qualität wäre aber in Ordnung gewesen

Produktzustand5%

Nicht neu

Defekt Material/Teile5%

Stein defekt

Rummikub return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
51%
2Defekt Material/Teile
8%
3Produktzustand
7%
4Geschenk Zweck
7%
5beworben Vs Tatsächliches Produkt
4%

Common Rummikub questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rummikub 46/100 on Amazon Germany — Skip it. The niche generates €1.1M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -23.1% over the last 90 days.
Search demand for Rummikub on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 3.0× the quietest.