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Rumi Kostüm

Rumi Kostüm shows beatable incumbent ratings (3.7★), but soft demand (-87.3% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 11% of 2,084 Spielzeug niches · +12 vs the category median of 43

Market size 47Growth 0Conversion 17Competition 88Returns 11Price range 89Avg price 95Brand share 81Review moat 97Quality gap 98
This niche Category average · 2,084 niches

Is Rumi Kostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rumi Kostüm is a €251K/yr Amazon Germany market (630K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 55/100.

Rumi Kostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -87.3% over the last 90 days and 1.4% of searches end in a purchase.

€251K

revenue / yr

Units sold / yr8K
Search volume / yr-87.3%630K
Conversion rate1.4%
Avg price€28.88

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers32 · 59
Top-5 product click share27%
Open market46%
Avg brand age17 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement85%
New entrants (1y)53· 6 succeeded
Avg rating3.7★
Avg reviews66

Top Rumi Kostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

€0€5K€10K€15K€20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32

Sellers

59

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

27%

Top 20: 72%

Open market

41%

  • Rubie's20%
  • Civimili11%
  • YISKY8%
  • DAZZTIME8%
  • OSIAS7%
  • Ficlwigkis6%

Rumi Kostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume630KCVR1.4%Products53Brands32Top 5 Brands54%OOS Rate34.2%Rating3.7★Reviews66Avg BSR#2,085
50K30KSpike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26

Top Rumi Kostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rumi kostüm kinder417K/yr
  • rumi kostüm196K/yr
  • rumi cosplay18K/yr

What reviews say buyers love and hate about Rumi Kostüm

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Gesamtgröße21%

Passt

Qualität insgesamt16%

Qualität super

Perücke/Kunsthaarqualität7%

An sich ein schöner K-Pop Demon Hunters Rumi Zopf / Perücke

Farbe6%

Farbe hervorragend getroffen

Geschenk Zweck5%

Lieblingsgeschenk

What buyers complain about

74% of reviews
Qualität insgesamt26%

Überteuert, schlechte Qualität, hat mit Premium nichts dergleichen

Perücke/Kunsthaarqualität12%

Die Perücke hat überhaupt nichts gemeinsam mit der Frisur von Rumi

Gesamtgröße9%

Außerdem sitzt die Hose etwas komisch

Preis-Leistungs-Verhältnis8%

Das Geld definitiv nicht wert

Haltbarkeit6%

Hält also so gut wie gar nicht

Rumi Kostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

8.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
59%
2Qualität insgesamt
13%
3Perücke/Kunsthaarqualität
5%
4Materialqualität
4%
5beworben Vs Tatsächliches Produkt
4%

Common Rumi Kostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rumi Kostüm 55/100 on Amazon Germany — Worth a look. The niche generates €251K/yr across 53 tracked products. 6 of 53 products launched in the last 360 days are still selling. Search demand moved -87.3% over the last 90 days.
Rumi Kostüm buyers on Amazon Germany complain most about Qualität insgesamt, Perücke/Kunsthaarqualität, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 8.8% — above our launch gate.