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Ruffy Figur

Fail

The top 5 brands take 99% of clicks, so Ruffy Figur is a Fail.

Flapen Score
42
42 / 100
Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43
Market size
€103K/yr653K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
36%top-5 click share · 6 brands · 299 sellers

Flapen Score

Ruffy Figur against its category

The dotted line is the Spielzeug average. Past it, Ruffy Figur is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ruffy Figur market on Amazon at a glance

Shoppers on Amazon Germany searched for Ruffy Figur 653K times last year and spent an estimated €103K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 653K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €103K a year.

Searches, last 12 months
653K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
0.9%
Market size, estimated
€103Ka year
Peak month
December1.9× the quietest month
Top search term
funko pop one piece184K searches a year

02 · Price

A sale here is worth €16.75.

Listings sell for €16.75 on average, from €5.33 to €80.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At €16.75 that is €0 to €2K a year per listing.

Average price
€16.75inside the $15 to $100 sweet spot
Price range
€5.33–€80.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #330 within Hobbys. It carries 1,033 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
98%
Out of stock, average day
2.6%
Average rank
#330in Hobbys
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
1,033per listing
Listings tracked
49

04 · Newcomers

12 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
12Amazon's first-year sales bar
Average brand age
32 months

Products

Top Ruffy Figur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

299

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

0%

  • Brand 193%
  • Brand 23%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Ruffy Figur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Ruffy Figur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • funko pop one piece184K/yr
  • one piece funko pop115K/yr
  • funko pop anime144K/yr
  • anime funko pop43K/yr
  • one piece funko22K/yr
  • luffy15K/yr
  • ruffy figur17K/yr
  • luffy figur16K/yr
  • funko one piece15K/yr
  • one piece pop9K/yr

Reviews and returns

What reviews say buyers love and hate about Ruffy Figur

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ruffy Figur questions

Answered from the same tracked data.