Roter Umhang
FailDemand is soft, at -84.0% this quarter, so Roter Umhang is a Fail.
- Flapen Score
- 43 / 100Ranks 1,038 of 2,084 Spielzeug niches · on the category median43
- Market size
- €51K/yr87K searches / yr
- 90-day growth
- -84.0%search demand this quarter
- Competition
- 50%top-5 click share · 21 brands · 48 sellers
Flapen Score
Roter Umhang against its category
The dotted line is the Spielzeug average. Past it, Roter Umhang is stronger. Inside it, weaker.
Market
The Roter Umhang market on Amazon at a glance
Shoppers on Amazon Germany searched for Roter Umhang 87K times last year and spent an estimated €51K. The top 5 brands take 73% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -84.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -84.0%
- Conversion, latest week
- 4.1%
- Market size, estimated
- €51Ka year
- Top search term
- roter umhang30K searches a year
02 · Price
A sale here is worth €14.60.
Listings sell for €14.60 on average, from €4.88 to €40.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €14.60 that is €0 to €1K a year per listing.
- Average price
- €14.60under the $15 to $100 sweet spot
- Price range
- €4.88–€40.32
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 6.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #874 within Kostüme. It carries 136 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 22.3%
- Average rank
- #874in Kostüme
- Average rating
- 4.17 starsAmazon Germany average 4.37 stars
- Average reviews
- 136per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Roter Umhang products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 flat
Sellers
48
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
50%
Top 20: 90%
Open market
24%
- Brand 118%
- Brand 217%
- Brand 317%
- Brand 412%
- Brand 510%
- Brand 63%
Demand
Roter Umhang search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 16.5× · 9 of 12 months tracked
Search terms
Top Roter Umhang search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- roter umhang30K/yr
- umhang rot16K/yr
- rotes cape11K/yr
- red cape7K/yr
- cape rot5K/yr
- roter umhang kinder4K/yr
- roter umhang damen10K/yr
- roter umhang mit kapuze3K/yr
Reviews and returns
What reviews say buyers love and hate about Roter Umhang
We read the reviews and the return reasons for every product selling here.
“Nicht wie auf dem Foto”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roter Umhang questions
Answered from the same tracked data.








