Roller
MaybeShoppers spend an estimated $1.6M a year here. But buyers convert on only 0.7% of searches, so Roller is a Maybe.
- Flapen Score
- 57 / 100Top 9% of 2,084 Spielzeug niches · +14 vs the category median of 4357
- Market size
- €1.6M/yr3.2M searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 30%top-5 click share · 24 brands · 155 sellers
Flapen Score
Roller against its category
The dotted line is the Spielzeug average. Past it, Roller is stronger. Inside it, weaker.
Market
The Roller market on Amazon at a glance
Shoppers on Amazon Germany searched for Roller 3.2M times last year and spent an estimated €1.6M. The top 5 brands take 68% of clicks. Demand peaks in Mar–Apr. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.6M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- €1.6Ma year
- Peak month
- March3.1× the quietest month
- Top search term
- roller527K searches a year
02 · Price
A sale here is worth €76.11.
Listings sell for €76.11 on average, from €24.98 to €357.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €76.11 that is €19K to €38K a year per listing.
- Average price
- €76.11inside the $15 to $100 sweet spot
- Price range
- €24.98–€357.49
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €19K–€38K
- Returns
- 1.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #16 within Sport & Outdoor. It carries 3,900 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 68%
- Out of stock, average day
- 8.3%
- Average rank
- #16in Sport & Outdoor
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,900per listing
- Listings tracked
- 56
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Roller products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HUDORA BigWheel 205 Scooter I Stabiler Aluminium-Roller I Höhenjustierbarer & zusammenklappbarer Cityroller mit Ständer I Sportlicher Kinder- & Erwachsenenroller für bis zu 100kg
- Price
- €69.05
- Rating
- 4.6/5
- Reviews
- 24,311
- Age
- 19y ago

Arebos Cityroller Tretroller Pink Scooter höhenverstellbar | klappbar | inkl. Traggurt | XXL Räder | Tritt-Bremse | für Kinder und Erwachsene | bis 100kg belastbar | Kickroller | Kickscooter
- Price
- €35.16
- Rating
- 4.5/5
- Reviews
- 1,071
- Age
- 1y ago

RE:SPORT Cityroller für Kinder & Erwachsene mit Klingel & Tragegurt | Tretroller Scooter höhenverstellbar & klappbar bis 100 kg | Kinderroller Kickscooter rutschfestes Deck | Kickroller große Räder
- Price
- €41.24
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 8mo ago

TENBOOM Roller Kinder Scooter 6 Jahre 2 LED aufleuchten Räder Tretroller Mädchen Jungen Klappbar höhenverstellbar hinterradbremse für 3-10 Jahre
- Price
- €27.43
- Rating
- 4.0/5
- Reviews
- 986
- Age
- 5y ago

Hudora Roller für Erwachsene Klappbarer Erwachsenen-Roller höhenverstellbar HUDORA BigWheel 205 Scooter - Stabiler Aluminium-Roller
- Price
- €76.36
- Rating
- 4.6/5
- Reviews
- 24,311
- Age
- 7y ago
Trending
estimated 90-day click momentum
E Scooter mit Straßenzulassung Max 30 km Reichweite 8.5 Zoll Elektroroller mit Wabenreifen Duales Bremssystem 20km/h Elektro Scooter bis 120kg für Herren Damen
- Price
- €178.40
- Rating
- 4.1/5
- Reviews
- 150
- Age
- 3mo ago

TODIMART E Roller mit Straßenzulassung T3 mit APP 30-35km Reichweite 350-500 W Bürstenloser Motor 8 5-Zoll-Runflat-Reifen.
- Price
- €177.47
- Rating
- 4.4/5
- Reviews
- 309
- Age
- 9mo ago

HUDORA Scooter Up 200 - Geräuscharmer Aluminium-Roller für bis zu 100kg - Höhenverstellbarer & zusammenklappbarer Tretroller - Ruckelfreier Kick-Scooter für Kinder/Jugendliche & Erwachsene
- Price
- €57.29
- Rating
- 4.5/5
- Reviews
- 359
- Age
- 3y ago

Scoot & Ride Highwaykick 1 Push and Go Kickboard mit Sitz Kinderroller Scooter 2in1 Laufrad mit Lenkstange ab 1 2 Jahren mitwachsend Höhenverstellbar werkzeuglos (Wildberry)
- Price
- €114.93
- Rating
- 4.6/5
- Reviews
- 668
- Age
- 1y ago

HUDORA BigWheel 205 Scooter I Stabiler Aluminium-Roller I Höhenjustierbarer & zusammenklappbarer Cityroller mit Ständer I Sportlicher Kinder- & Erwachsenenroller für bis zu 100kg
- Price
- €69.05
- Rating
- 4.6/5
- Reviews
- 24,311
- Age
- 19y ago
Newest
by launch date
E Scooter mit Straßenzulassung Max 30 km Reichweite 8.5 Zoll Elektroroller mit Wabenreifen Duales Bremssystem 20km/h Elektro Scooter bis 120kg für Herren Damen
- Price
- €178.40
- Rating
- 4.1/5
- Reviews
- 150
- Age
- 3mo ago

RE:SPORT Cityroller für Kinder & Erwachsene mit Klingel & Tragegurt | Tretroller Scooter höhenverstellbar & klappbar bis 100 kg | Kinderroller Kickscooter rutschfestes Deck | Kickroller große Räder
- Price
- €41.24
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 8mo ago

TODIMART E Roller mit Straßenzulassung T3 mit APP 30-35km Reichweite 350-500 W Bürstenloser Motor 8 5-Zoll-Runflat-Reifen.
- Price
- €177.47
- Rating
- 4.4/5
- Reviews
- 309
- Age
- 9mo ago

Arebos Cityroller Tretroller Pink Scooter höhenverstellbar | klappbar | inkl. Traggurt | XXL Räder | Tritt-Bremse | für Kinder und Erwachsene | bis 100kg belastbar | Kickroller | Kickscooter
- Price
- €35.16
- Rating
- 4.5/5
- Reviews
- 1,071
- Age
- 1y ago

Arebos Cityroller Tretroller Blau Scooter höhenverstellbar | klappbar | inkl. Traggurt | XXL Räder | Tritt-Bremse | für Kinder und Erwachsene | bis 100kg belastbar | Kickroller | Kickscooter
- Price
- €35.33
- Rating
- 4.5/5
- Reviews
- 1,071
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
24 falling
Sellers
155
Est. top-5 brand share
68%
Top 20: 97%
Est. top-5 click share
30%
Top 20: 65%
Open market
29%
- HUDORA42%
- Arebos13%
- RE:SPORT5%
- Lionelo5%
- TENBOOM4%
- Movino3%
Demand
Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 3.1×
Search terms
Top Roller search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- roller527K/yr
- scooter444K/yr
- roller kinder 6 jahre356K/yr
- roller kinder 10 jahre250K/yr
- scooter kinder234K/yr
- roller erwachsene168K/yr
- scooter erwachsene134K/yr
- kinder roller125K/yr
- roller kinder 8 jahre84K/yr
- hudora big wheel 205109K/yr
Reviews and returns
What reviews say buyers love and hate about Roller
We read the reviews and the return reasons for every product selling here.
“Haltbarkeit schwierig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roller questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








