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Regenbogen Holz

Fail

Shoppers spend an estimated $45K a year here, so Regenbogen Holz is a Fail.

Flapen Score
43
43 / 100
Ranks 1,038 of 2,084 Spielzeug niches · on the category median
Market size
€45K/yr122K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
66%top-5 click share · 14 brands · 98 sellers

Flapen Score

Regenbogen Holz against its category

The dotted line is the Spielzeug average. Past it, Regenbogen Holz is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Regenbogen Holz market on Amazon at a glance

Shoppers on Amazon Germany searched for Regenbogen Holz 122K times last year and spent an estimated €45K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
1.8%
Market size, estimated
€45Ka year
Peak month
November2.5× the quietest month
Top search term
holz regenbogen23K searches a year

02 · Price

A sale here is worth €20.25.

Listings sell for €20.25 on average, from €6.60 to €38.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €20.25 that is €2K to €5K a year per listing.

Average price
€20.25inside the $15 to $100 sweet spot
Price range
€6.60–€38.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #525 within Baby- & Kleinkindspielzeug. It carries 181 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
89%
Out of stock, average day
18.6%
Average rank
#525in Baby- & Kleinkindspielzeug
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
181per listing
Listings tracked
19

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Regenbogen Holz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

98

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

  • Brand 137%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (8 brands, 18%)

Demand

Regenbogen Holz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Regenbogen Holz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holz regenbogen23K/yr
  • regenbogen holz24K/yr
  • regenbogen spielzeug13K/yr
  • grimms regenbogen17K/yr
  • regenbogen holzspielzeug12K/yr
  • montessori regenbogen9K/yr
  • holz regenbogen montessori7K/yr
  • holzregenbogen kinder6K/yr
  • grimms regenbogen groß5K/yr
  • regenbogen montessori4K/yr

Reviews and returns

What reviews say buyers love and hate about Regenbogen Holz

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Farbe”
40%of negative reviews mention “Gesamtgröße”
1.9%of orders come back
“klein”
A buyer, on “Gesamtgröße”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Regenbogen Holz questions

Answered from the same tracked data.