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Ravenclaw

Fail

Demand is soft, at -41.7% this quarter, so Ravenclaw is a Fail.

Flapen Score
43
43 / 100
Ranks 1,038 of 2,084 Spielzeug niches · on the category median
Market size
€49K/yr116K searches / yr
90-day growth
-41.7%search demand this quarter
Competition
43%top-5 click share · 18 brands · 394 sellers

Flapen Score

Ravenclaw against its category

The dotted line is the Spielzeug average. Past it, Ravenclaw is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ravenclaw market on Amazon at a glance

Shoppers on Amazon Germany searched for Ravenclaw 116K times last year and spent an estimated €49K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-41.7%
Conversion, latest week
1.5%
Market size, estimated
€49Ka year
Peak month
December5.2× the quietest month
Top search term
ravenclaw43K searches a year

02 · Price

A sale here is worth €28.08.

Listings sell for €28.08 on average, from €3.88 to €99.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €28.08 that is €3K to €7K a year per listing.

Average price
€28.08inside the $15 to $100 sweet spot
Price range
€3.88–€99.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #2,277 within Bau- & Konstruktionsspielzeug. It carries 1,938 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
86%
Out of stock, average day
4.0%
Average rank
#2,277in Bau- & Konstruktionsspielzeug
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
1,938per listing
Listings tracked
42

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
56 months

Products

Top Ravenclaw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

394

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

43%

Top 20: 78%

Open market

20%

  • Brand 141%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 63%

Demand

Ravenclaw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Ravenclaw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ravenclaw43K/yr
  • harry potter ravenclaw19K/yr
  • lego harry potter buch23K/yr
  • ravenclaw merch8K/yr
  • harry potter lego buch14K/yr
  • lego harry potter wappen2K/yr
  • lego harry potter bücher3K/yr
  • lego harry potter hausbanner2K/yr
  • lego harry potter gryffindor1K/yr
  • lego harry potter slytherin1K/yr

Reviews and returns

What reviews say buyers love and hate about Ravenclaw

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.0%of orders come back
“Preis zu hoch”
A buyer, on “Preis-Leistungs-Verhältnis”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ravenclaw questions

Answered from the same tracked data.