Rainbow Friends

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €13K a year.

Searches, last 12 months

59K

Growth, 90 days vs prior 90

-33.6%

Conversion, latest week

1.3%

Market size, estimated

€13Ka year

Peak month

December2.4× the quietest month

Top search term

rainbow friends35K searches a year

Listings sell for €18.02 on average, from €7.06 to €61.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €18.02 that is €0 to €2K a year per listing.

Average price

€18.02inside the $15 to $100 sweet spot

Price range

€7.06–€61.55

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

€0–€2K

Returns

1.0%of orders · Amazon Germany median 1.1%

40% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #2,367 within Hobbys. It carries 124 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

84%

Out of stock, average day

25.6%

Average rank

#2,367in Hobbys

Average rating

4.42 starsAmazon Germany average 4.37 stars

Average reviews

124per listing

Listings tracked

25

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months