Puzzlematte
MaybeProducts sell for $16.83 on average, inside the sweet spot. But demand is soft, at -50.6% this quarter, so Puzzlematte is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 2,084 Spielzeug niches · +17 vs the category median of 4360
- Market size
- €985K/yr1.3M searches / yr
- 90-day growth
- -50.6%search demand this quarter
- Competition
- 42%top-5 click share · 21 brands · 154 sellers
Flapen Score
Puzzlematte against its category
The dotted line is the Spielzeug average. Past it, Puzzlematte is stronger. Inside it, weaker.
Market
The Puzzlematte market on Amazon at a glance
Shoppers on Amazon Germany searched for Puzzlematte 1.3M times last year and spent an estimated €985K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €985K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -50.6%
- Conversion, latest week
- 4.6%
- Market size, estimated
- €985Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- puzzlematte672K searches a year
02 · Price
A sale here is worth €16.83.
Listings sell for €16.83 on average, from €7.83 to €38.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At €16.83 that is €42K to €50K a year per listing.
- Average price
- €16.83inside the $15 to $100 sweet spot
- Price range
- €7.83–€38.27
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- €42K–€50K
- Returns
- 2.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #22 within Puzzles. It carries 3,228 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 86%
- Out of stock, average day
- 1.3%
- Average rank
- #22in Puzzles
- Average rating
- 4.28 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,228per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Puzzlematte products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
154
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
42%
Top 20: 85%
Open market
34%
- Brand 120%
- Brand 212%
- Brand 311%
- Brand 411%
- Brand 56%
- Brand 66%
Demand
Puzzlematte search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Puzzlematte search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puzzlematte672K/yr
- puzzle matte97K/yr
- puzzlematte 1000 teile105K/yr
- puzzelmatten für puzzle bis 100090K/yr
- puzzle matte roll 1000 teile43K/yr
- puzzle mat18K/yr
- puzzelmatte22K/yr
- puzzle unterlagen für 1000 teile25K/yr
- puzzle unterlagen25K/yr
- puzzleunterlage29K/yr
Reviews and returns
What reviews say buyers love and hate about Puzzlematte
We read the reviews and the return reasons for every product selling here.
“Qualität ungenügend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puzzlematte questions
Answered from the same tracked data.








