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Puzzle Zubehör

Fail

Demand is soft, at -42.0% this quarter, so Puzzle Zubehör is a Fail.

Flapen Score
45
45 / 100
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size
€209K/yr268K searches / yr
90-day growth
-42.0%search demand this quarter
Competition
62%top-5 click share · 15 brands · 168 sellers

Flapen Score

Puzzle Zubehör against its category

The dotted line is the Spielzeug average. Past it, Puzzle Zubehör is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Zubehör market on Amazon at a glance

Shoppers on Amazon Germany searched for Puzzle Zubehör 268K times last year and spent an estimated €209K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €209K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-42.0%
Conversion, latest week
2.3%
Market size, estimated
€209Ka year
Peak month
December3.8× the quietest month
Top search term
puzzlemappe26K searches a year

02 · Price

A sale here is worth €34.74.

Listings sell for €34.74 on average, from €7.03 to €52.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €34.74 that is €9K to €17K a year per listing.

Average price
€34.74inside the $15 to $100 sweet spot
Price range
€7.03–€52.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€9K–€17K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #60 within Puzzles. It carries 1,721 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
7.4%
Average rank
#60in Puzzles
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
1,721per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Puzzle Zubehör products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

168

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

20%

  • Brand 123%
  • Brand 222%
  • Brand 312%
  • Brand 412%
  • Brand 58%
  • Brand 64%

Demand

Puzzle Zubehör search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Puzzle Zubehör search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzlemappe26K/yr
  • puzzle aufbewahrung41K/yr
  • puzzle mappe25K/yr
  • puzzle zubehör34K/yr
  • puzzle mappe für puzzle 100018K/yr
  • puzzlemappe 1000 teile16K/yr
  • puzzle organizer18K/yr
  • puzzle aufbewahrungsmappe12K/yr
  • puzzle organizer 1000 teile6K/yr
  • puzzlemappe aufbewahrung4K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle Zubehör

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
2.0%of orders come back
“die Qualität ist okay- nicht super hochwertig,”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Puzzle Zubehör questions

Answered from the same tracked data.