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Puzzle Schwer

Fail

Demand is soft, at -48.7% this quarter, so Puzzle Schwer is a Fail.

Flapen Score
47
47 / 100
Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 43
Market size
€63K/yr147K searches / yr
90-day growth
-48.7%search demand this quarter
Competition
34%top-5 click share · 21 brands · 130 sellers

Flapen Score

Puzzle Schwer against its category

The dotted line is the Spielzeug average. Past it, Puzzle Schwer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Schwer market on Amazon at a glance

Shoppers on Amazon Germany searched for Puzzle Schwer 147K times last year and spent an estimated €63K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-48.7%
Conversion, latest week
2.4%
Market size, estimated
€63Ka year
Peak month
December4.6× the quietest month
Top search term
puzzle schwer28K searches a year

02 · Price

A sale here is worth €18.10.

Listings sell for €18.10 on average, from €8.63 to €36.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €18.10 that is €0 to €2K a year per listing.

Average price
€18.10inside the $15 to $100 sweet spot
Price range
€8.63–€36.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #1,802 within Puzzles. It carries 350 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
96%
Out of stock, average day
10.7%
Average rank
#1,802in Puzzles
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
350per listing
Listings tracked
57

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Puzzle Schwer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

€0€2K€4K€6K€8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

130

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 67%

Open market

17%

  • Misu41%
  • Ravensburger21%
  • Clementoni9%
  • Ulmer Puzzleschmiede7%
  • TINYOUTH3%
  • MyPuzzle.com2%
  • Open — no brand owns it (15 brands, 17%)

Demand

Puzzle Schwer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Puzzle Schwer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • puzzle schwer28K/yr
  • black box puzzle26K/yr
  • snoopy puzzle11K/yr
  • puzzle 1000 teile schwer10K/yr
  • puzzle schwer erwachsene10K/yr
  • puzzle schwarz12K/yr
  • außergewöhnliche8K/yr
  • blackbox puzzle8K/yr
  • ravensburger krypt5K/yr
  • besondere puzzle für erwachsene7K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle Schwer

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Spaß/Unterhaltungserlebnis”
19%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Puzzle Schwer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data