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Puzzle Für Senioren

Fail

Demand is soft, at -37.1% this quarter, so Puzzle Für Senioren is a Fail.

Flapen Score
47
47 / 100
Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 43
Market size
€65K/yr93K searches / yr
90-day growth
-37.1%search demand this quarter
Competition
40%top-5 click share · 10 brands · 91 sellers

Flapen Score

Puzzle Für Senioren against its category

The dotted line is the Spielzeug average. Past it, Puzzle Für Senioren is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Für Senioren market on Amazon at a glance

Shoppers on Amazon Germany searched for Puzzle Für Senioren 93K times last year and spent an estimated €65K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
4.2%
Market size, estimated
€65Ka year
Peak month
December4.9× the quietest month
Top search term
puzzle für senioren28K searches a year

02 · Price

A sale here is worth €16.82.

Listings sell for €16.82 on average, from €8.28 to €25.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €16.82 that is €0 to €2K a year per listing.

Average price
€16.82inside the $15 to $100 sweet spot
Price range
€8.28–€25.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,292 within Puzzles. It carries 158 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
94%
Out of stock, average day
2.2%
Average rank
#1,292in Puzzles
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
158per listing
Listings tracked
36

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Puzzle Für Senioren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

91

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

8%

  • Brand 125%
  • Brand 221%
  • Brand 320%
  • Brand 410%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (4 brands, 8%)

Demand

Puzzle Für Senioren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Puzzle Für Senioren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle für senioren28K/yr
  • puzzle senioren17K/yr
  • puzzle für demenzkranke12K/yr
  • puzzle große teile senioren10K/yr
  • puzzle große teile8K/yr
  • senioren puzzle9K/yr
  • puzzle demenz5K/yr
  • demenz puzzle4K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle Für Senioren

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Spaß/Unterhaltungserlebnis”
25%of negative reviews mention “Geschenk Zweck”
1.0%of orders come back
“sollte ein Geschenk für meine Seniorengruppe sein, dies war ärgerlich”
A buyer, on “Geschenk Zweck”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Puzzle Für Senioren questions

Answered from the same tracked data.