Puzzle
MaybeThe top 5 products take only 17% of clicks. But demand is soft, at -44.2% this quarter, so Puzzle is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 2,084 Spielzeug niches · +17 vs the category median of 4360
- Market size
- €1.8M/yr8.9M searches / yr
- 90-day growth
- -44.2%search demand this quarter
- Competition
- 17%top-5 click share · 30 brands · 247 sellers
Flapen Score
Puzzle against its category
The dotted line is the Spielzeug average. Past it, Puzzle is stronger. Inside it, weaker.
Market
The Puzzle market on Amazon at a glance
Shoppers on Amazon Germany searched for Puzzle 8.9M times last year and spent an estimated €1.8M. The top 5 brands take 66% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 8.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.8M a year.
- Searches, last 12 months
- 8.9M
- Growth, 90 days vs prior 90
- -44.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- €1.8Ma year
- Peak month
- December4.1× the quietest month
- Top search term
- puzzle 1000 teile3.1M searches a year
02 · Price
A sale here is worth €12.90.
Listings sell for €12.90 on average, from €5.93 to €35.83. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 750 to 1,000 of them. At €12.90 that is €10K to €13K a year per listing.
- Average price
- €12.90under the $15 to $100 sweet spot
- Price range
- €5.93–€35.83
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €10K–€13K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #546 within Puzzles. It carries 451 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 99%
- Out of stock, average day
- 1.4%
- Average rank
- #546in Puzzles
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 451per listing
- Listings tracked
- 143
04 · Newcomers
16 of last year's 49 launches cleared the first-year sales bar.
49 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 49
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Puzzle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Puzzle 1000 Teile Erwachsene Flowers Impossible Klassische Jigsaw Puzzles 70 x 50cm Geschicklichkeitsspiel für die ganze Familie Puzzle farbenfrohes Legespiel Home Dekoration
- Price
- €11.61
- Rating
- 4.5/5
- Reviews
- 500
- Age
- 1y ago

Schmidt Spiele 58577 Thomas Kinkade Wizarding World Harry Potter Hogwarts Castle 1000 Teile Puzzle
- Price
- €8.77
- Rating
- 4.6/5
- Reviews
- 403
- Age
- 1y ago
![Ravensburger Puzzle 12000358 1000 Teile - Zugspitze am Eibsee - Puzzle für Erwachsene und Kinder ab 14 Jahren Puzzle mit Landschafts-Motiv [Exklusiv bei Amazon]](https://m.media-amazon.com/images/I/511zLuZCDbL.jpg)
Ravensburger Puzzle 12000358 1000 Teile - Zugspitze am Eibsee - Puzzle für Erwachsene und Kinder ab 14 Jahren Puzzle mit Landschafts-Motiv [Exklusiv bei Amazon]
- Price
- €13.55
- Rating
- 4.7/5
- Reviews
- 1,680
- Age
- 2y ago

Puzzle 1000 Teile Erwachsene Blumenzimmer Klassisches Lernspiel Puzzle Geeignet als Wanddekoration und Geschenk Oder zur Demenzvorsorge im Alter 70 X 50cm
- Price
- €12.64
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 10mo ago

Moonlight Jigsaw Puzzle 1000 Teile Erwachsene Leuchtende Strandlandschaft im Mondlicht Puzzle Erwachsene 1000 Teile Impossible Klassische Puzzles als Geschenk und Decor (70 x 50 cm)
- Price
- €14.86
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Wonder Forge Puzzle 11010801 - Markttag - Puzzle 1000 Teile - Geschenke für Erwachsene und Kinder ab 14 Jahren
- Price
- €6.70
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 9mo ago

HUADADA Puzzle 1000 Teile - Puzzle 1000 Teile Erwachsene - Familieninteraktives Puzzle Geschenk -Thema:Kaninchenbau
- Price
- €10.86
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 4mo ago

Puzzle 1000 Teile Erwachsene Turtle Klassische Puzzle Erwachsene 70 X 50cm 1000-Teile-Puzzle Geeignet zur Wanddekoration und Zur Vorbeugung Altersbedingter Amnesie mit 1:1-Poster
- Price
- €11.20
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 5mo ago

Ravensburger Puzzle 12001100 - Künstlerwerkstatt - 1000 Teile Nostalgie-Puzzle für Puzzlefreunde ab 14 Jahren
- Price
- €14.00
- Rating
- 4.7/5
- Reviews
- 335
- Age
- 1y ago

Puzzle 1000 Teile Puzzle Erwachsene EIN Herausforderndes Rtsel Puzzlespiele fr Die Ganze Familie Geschenke fr Frauen Geschenke fr Mnner Thema:Kleines Haus im Garten
- Price
- €10.56
- Rating
- 4.5/5
- Reviews
- 223
- Age
- 1y ago
Newest
by launch date
HUADADA Puzzle 1000 Teile - Puzzle 1000 Teile Erwachsene - Familieninteraktives Puzzle Geschenk -Thema:Kaninchenbau
- Price
- €10.86
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 4mo ago

Puzzle 1000 Teile Erwachsene Turtle Klassische Puzzle Erwachsene 70 X 50cm 1000-Teile-Puzzle Geeignet zur Wanddekoration und Zur Vorbeugung Altersbedingter Amnesie mit 1:1-Poster
- Price
- €11.20
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 5mo ago

Wonder Forge Puzzle 11010801 - Markttag - Puzzle 1000 Teile - Geschenke für Erwachsene und Kinder ab 14 Jahren
- Price
- €6.70
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 9mo ago

HUADADA Puzzle - Romantische Straße - 1000 Teile Puzzle für Erwachsene und Kinder ab 14 Jahren
- Price
- €10.31
- Rating
- 4.5/5
- Reviews
- 479
- Age
- 10mo ago

Moonlight Jigsaw Puzzle 1000 Teile Erwachsene Leuchtende Strandlandschaft im Mondlicht Puzzle Erwachsene 1000 Teile Impossible Klassische Puzzles als Geschenk und Decor (70 x 50 cm)
- Price
- €14.86
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 17% of clicks, no more. An open shelf where new products get seen.
Brands
30 rising
Sellers
247
Est. top-5 brand share
66%
Top 20: 96%
Est. top-5 click share
17%
Top 20: 44%
Open market
29%
- Ravensburger30%
- Schmidt11%
- HUADADA9%
- LZLHDE9%
- MOJIGE6%
- Jazvinto6%
Demand
Puzzle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Puzzle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puzzle 1000 teile3.1M/yr
- puzzle1.7M/yr
- ravensburger puzzle 1000 teile725K/yr
- puzzle 2000 teile694K/yr
- puzzle 1000 teile ravensburger455K/yr
- ravensburger puzzle301K/yr
- puzzle 1000 teile erwachsene292K/yr
- puzzle 1500 teile227K/yr
- schmidt puzzle 1000 teile170K/yr
- puzzel191K/yr
Reviews and returns
What reviews say buyers love and hate about Puzzle
We read the reviews and the return reasons for every product selling here.
“Puzzleteile von schlechter Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puzzle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








