Puzzle
Puzzle shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 5% of 2,084 Spielzeug niches · +17 vs the category median of 43
Is Puzzle profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Puzzle is a €1.8M/yr Amazon Germany market (8.9M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 60/100.
Puzzle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -44.2% over the last 90 days and 1.6% of searches end in a purchase.
€1.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 143 products
Top Puzzle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Puzzle 1000 Teile Erwachsene Flowers Impossible Klassische Jigsaw Puzzles 70 x 50cm Geschicklichkeitsspiel für die ganze Familie Puzzle farbenfrohes Legespiel Home Dekoration
- Price
- €11.61
- Rating
- 4.5/5
- Reviews
- 500
- Age
- 1y ago
Schmidt Spiele 58577 Thomas Kinkade Wizarding World Harry Potter Hogwarts Castle 1000 Teile Puzzle
- Price
- €8.77
- Rating
- 4.6/5
- Reviews
- 403
- Age
- 1y ago
![Ravensburger Puzzle 12000358 1000 Teile - Zugspitze am Eibsee - Puzzle für Erwachsene und Kinder ab 14 Jahren Puzzle mit Landschafts-Motiv [Exklusiv bei Amazon]](https://m.media-amazon.com/images/I/511zLuZCDbL.jpg)
Ravensburger Puzzle 12000358 1000 Teile - Zugspitze am Eibsee - Puzzle für Erwachsene und Kinder ab 14 Jahren Puzzle mit Landschafts-Motiv [Exklusiv bei Amazon]
- Price
- €13.55
- Rating
- 4.7/5
- Reviews
- 1,680
- Age
- 2y ago
Puzzle 1000 Teile Erwachsene Blumenzimmer Klassisches Lernspiel Puzzle Geeignet als Wanddekoration und Geschenk Oder zur Demenzvorsorge im Alter 70 X 50cm
- Price
- €12.64
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 10mo ago
Moonlight Jigsaw Puzzle 1000 Teile Erwachsene Leuchtende Strandlandschaft im Mondlicht Puzzle Erwachsene 1000 Teile Impossible Klassische Puzzles als Geschenk und Decor (70 x 50 cm)
- Price
- €14.86
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 10mo ago
Trending
90-day click momentum
Wonder Forge Puzzle 11010801 - Markttag - Puzzle 1000 Teile - Geschenke für Erwachsene und Kinder ab 14 Jahren
- Price
- €6.70
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 9mo ago
HUADADA Puzzle 1000 Teile - Puzzle 1000 Teile Erwachsene - Familieninteraktives Puzzle Geschenk -Thema:Kaninchenbau
- Price
- €10.86
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 4mo ago
Puzzle 1000 Teile Erwachsene Turtle Klassische Puzzle Erwachsene 70 X 50cm 1000-Teile-Puzzle Geeignet zur Wanddekoration und Zur Vorbeugung Altersbedingter Amnesie mit 1:1-Poster
- Price
- €11.20
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 5mo ago
Ravensburger Puzzle 12001100 - Künstlerwerkstatt - 1000 Teile Nostalgie-Puzzle für Puzzlefreunde ab 14 Jahren
- Price
- €14.00
- Rating
- 4.7/5
- Reviews
- 335
- Age
- 1y ago
Puzzle 1000 Teile Puzzle Erwachsene EIN Herausforderndes Rtsel Puzzlespiele fr Die Ganze Familie Geschenke fr Frauen Geschenke fr Mnner Thema:Kleines Haus im Garten
- Price
- €10.56
- Rating
- 4.5/5
- Reviews
- 223
- Age
- 1y ago
Newest
by launch dateHUADADA Puzzle 1000 Teile - Puzzle 1000 Teile Erwachsene - Familieninteraktives Puzzle Geschenk -Thema:Kaninchenbau
- Price
- €10.86
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 4mo ago
Puzzle 1000 Teile Erwachsene Turtle Klassische Puzzle Erwachsene 70 X 50cm 1000-Teile-Puzzle Geeignet zur Wanddekoration und Zur Vorbeugung Altersbedingter Amnesie mit 1:1-Poster
- Price
- €11.20
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 5mo ago
Wonder Forge Puzzle 11010801 - Markttag - Puzzle 1000 Teile - Geschenke für Erwachsene und Kinder ab 14 Jahren
- Price
- €6.70
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 9mo ago
HUADADA Puzzle - Romantische Straße - 1000 Teile Puzzle für Erwachsene und Kinder ab 14 Jahren
- Price
- €10.31
- Rating
- 4.5/5
- Reviews
- 479
- Age
- 10mo ago
Moonlight Jigsaw Puzzle 1000 Teile Erwachsene Leuchtende Strandlandschaft im Mondlicht Puzzle Erwachsene 1000 Teile Impossible Klassische Puzzles als Geschenk und Decor (70 x 50 cm)
- Price
- €14.86
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
Brands
30 rising
Sellers
247
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
17%
Top 20: 44%
Open market
29%
- Ravensburger30%
- Schmidt11%
- HUADADA9%
- LZLHDE9%
- MOJIGE6%
- Jazvinto6%
Puzzle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Top Puzzle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- puzzle 1000 teile3.1M/yr
- puzzle1.7M/yr
- ravensburger puzzle 1000 teile725K/yr
- puzzle 2000 teile694K/yr
- puzzle 1000 teile ravensburger455K/yr
- ravensburger puzzle301K/yr
- puzzle 1000 teile erwachsene292K/yr
- puzzle 1500 teile227K/yr
- schmidt puzzle 1000 teile170K/yr
- puzzel191K/yr
What reviews say buyers love and hate about Puzzle
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Beste Qualität”
“Fun”
“Ich hoffe, die Farben sind so intensiv wie auf dem Foto”
“Schönes Design”
“Alle 1000 Teile waren vorhanden”
What buyers complain about
60% of reviews“Puzzleteile von schlechter Qualität”
“Fehlende Teile”
“Was mich aber gestört hat, ist die Passform der Teile”
“Das Material ist dünn”
“zu blasse und matte Farbe”
Puzzle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Puzzle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
